http://www.digital.lib.esn.ac.lk//handle/1234/16111 2026-04-21T12:34:53Z 2026-04-21T12:34:53Z Olaniyi, Emmanuel M., DUNMADE http://www.digital.lib.esn.ac.lk//handle/1234/16128 2025-09-06T22:30:51Z 2020-01-01T00:00:00Z

WORKFORCE MOTIVATION AND PERFORMANCE IN THE NIGERIAN BANKING SECTOR Olaniyi, Emmanuel; M., DUNMADE Motivation, being a decision making process through which the workforces’ goal-directed behaviour is originated, strengthened, directed and sustained towards the organization’s effective and efficient work performance is a necessity for any workplace that desires enjoying the maximum co-operation of its employees for prompt achievement of its set goals. The study examines how employees’ motivation contributes to the performance of some selected banks in Akure city, Ondo State, Nigeria. This was with the sample size of One Hundred and Twenty respondents. Stratified sampling technique was therefore employed for the study with the use of structured questionnaire to obtain essential information from the respondents. The method of data analysis for the study includes percentage for socio-demographic characteristics and Pearson, Product Moment Correlation Coefficient (PPMC). The findings of the study established a significant relationship between motivation and employees’ performance in the selected banks in Akure. The study therefore recommends upward review of the banks’ motivational schemes so as not to only attract their new and existing staff, but to as well retain them for better work performance and higher quality service delivery

2020-01-01T00:00:00Z Yapa, Y.M.N.S Kennedy, F.B. http://www.digital.lib.esn.ac.lk//handle/1234/16127 2025-09-06T22:30:48Z 2020-01-01T00:00:00Z

Impact of loyalty programmes on brand loyalty (With special reference to Dialog Axiata and Mobitel Company in Badulla District) Yapa, Y.M.N.S; Kennedy, F.B. In present society, Loyalty programmes regard as major variable to build up relationship with customers. The firms are highly concerned about the loyalty programs. This article investigates various perceived benefits of loyalty programmes using a multi-benefits framework based on utilitarian benefit, hedonic benefit and symbolic benefit. The objective of this article is to examine the effect of the loyalty programs benefits on the brand loyalty. And to evaluate the extent to which loyalty programmes benefits are highly affect brand loyalty. In addition, to determine significant differences among usage duration with, related to brand loyalty. Sri Lankan mobile communication industry offer undifferentiated services for the customers and customers switching cost is very low or few rather than other industries. Dialog and Mobitel Company considers as research context. The population was the all the dialog and mobitel connection users in Sri Lanka. The convenience sampling approach was used. A questionnaire used to collect data. Questionnaire distributed in the Badulla district. Data was analysed using SPSS. It was found that there was a significant relationship between loyalty program benefits and brand loyalty. Symbolic benefits affected brand loyalty in strong positive level. Utilitarian benefits and hedonic benefits affected brand loyalty in moderate positive level. Firms can use these findings as a marketing strategy, when firms introduced or modify loyalty programs

2020-01-01T00:00:00Z Vithunna, G. Santhirakumar, S. Mustafa, AMM. http://www.digital.lib.esn.ac.lk//handle/1234/16126 2025-09-06T22:30:47Z 2020-01-01T00:00:00Z

Impact of China- Sri Lanka Relationship on Economic Growth in Sri Lanka Vithunna, G.; Santhirakumar, S.; Mustafa, AMM. Most of the Countries maintain good relations between themselves by the globalization. In that kind Sri Lanka also engaged with various countries for the international transactions. In 1977, as a result of the liberalization Sri Lanka had the opportunity to keep up the relations with all countries. Therefore, the process of export and import operations began to expand; foreign investments increased; tourism sector began to grow. Due to import, the domestic people got the opportunity to use a variety of goods and services. This study has focused on the economic relationship that Sri Lanka maintains with China and the main objective of this study is to identify the impact of China- Sri Lanka relationship on Sri Lankan economic growth and to analyze the long run impact of the Sri Lanka relationship on economic growth in Sri Lanka. This research has used 3 variables such debt of China, export from Srilanka to china and Gross Domestic Product of Sri Lanka in developing the economy of Sri Lanka. The data of the survey has based on secondary information. The study has applied the multiple regression analysis method to analyze the variables of this study. The results have obtained through the EViews. Findings revealed that there is a significant relationship between Sri Lankan economic growth rate and China- Sri Lanka relations. Thus, the China- Sri Lanka relationship was effective and the variables among these it impacts the economic growth of Sri Lanka. Therefore, the study recommends encouraging exports of Sri Lanka to China and strengthen the infrastructure facilities, transportation, political stability and defense for foreigners promote for developing the relationship with China

2020-01-01T00:00:00Z Monday Dibie, Victor http://www.digital.lib.esn.ac.lk//handle/1234/16125 2025-09-06T22:30:47Z 2020-01-01T00:00:00Z

Children’s Coalition Strategies and Parental Purchase Decision Making for Family Products Monday Dibie, Victor This study focused on children’s coalition strategies and parental purchase decision making for family products. As children sometimes find it difficult to present their purchase requests for family products to parents they tend to resort to formation of coalitions to gain support instead of presenting such requests directly. Therefore, the justification for this study was to examine how coalition strategies help children to gain support when presenting their purchase request for family products to parents. Against this backdrop, the specific objective of this study was to examine the effect of children’s coalition strategies on parental purchase decision making for family refrigerators and power generators. The survey research design was adopted for the study. A sample size of 400 was determined from the study population of 115,934 in the study area using the Yamane (1967) sample size determination formula. Responses from 386 respondents were considered valid and used. The responses were analyzed using descriptive statistics. The F-statistics was used to test the significance of the multiple regression model used in testing the hypothesis formulated. From the regression results the conclusion of the study was that children’s coalition strategies have a significant effect on parental purchase decision making for family refrigerators and power generators. It was recommended that manufacturers and marketers of family products should constantly study parent-children relationships and develops strategies for enhancing family relationships in areas related to family purchase decision making for family products.

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