http://www.digital.lib.esn.ac.lk//handle/123456789/289 2026-04-21T12:55:04Z 2026-04-21T12:55:04Z CHITHRA, KULANTHAIVADIVEL http://www.digital.lib.esn.ac.lk//handle/1234/15661 2025-09-06T22:22:53Z 2021-01-01T00:00:00Z

FACTORS AFFECTING THE BUSINESS SUCCESS AND PERFORMANCE OF WOMEN ENTREPRENEURS AT KATTANKUDY DIVISION, IN BATTICALOA DISTRICT CHITHRA, KULANTHAIVADIVEL This study is aimed to contributing to the entrepreneurship literature by identifying factors affecting women entrepreneurs' performance and business success. This also examines the opportunity recognition as a mediator between influencing factors and the performance of women entrepreneurs. Design/methodology/approach the study proposes a model that shows the effects of different factors on women entrepreneurs' performance & business success. The paper demonstrates several challenges that are encountered by women entrepreneurs such as lack of access to financial resources, access to market, access to education, access to information & network, the work family interface, legal barriers & procedure, lack of social support, and low income. The study used both primary and secondary data sources. The quantitative survey was employed taking a sample of I l8 respondents selected through a simple random sampling technique to collect data through a questionnaire, data were analyzed and interpreted using descriptive statistics, correlation analysis, and regression analysis based on SPSS 2.0.0. And the discussion was used to consolidate and verify the results. The results suggest that the economic, social & cultural factors mostly influence unfavorably on women entrepreneur performance. However, the Legal & Admin factors influence as a favor to their business perseverance. Research limitations/implications as the study are conducted at Kathankudy Division in Batticaloa District, it may lack generalization. In future research, it is advisable to expand more study factors, use peer groups interviews as a research tool especially for Kathankudy and make comparisons between women and men entrepreneurial performances. The paper can help increase women entrepreneurs' performance and enable them to make use of the lousiness environment in a more efficient and effective way. Although several papers already exist that discuss issues on women entrepreneurs, there has been little research focusing on factors affecting the business success and performance of women entrepreneurs, particularly at Kathankudy Division, Batticaloa. Our study explores important issues and calls for more research in this domain.

2021-01-01T00:00:00Z KEERTHINI, SIVANESAN http://www.digital.lib.esn.ac.lk//handle/1234/15660 2025-09-06T22:22:50Z 2022-01-01T00:00:00Z

IMPACT OF MOBILE MARKETING ON BRAND EQUITY IN THE FAST FOOD INDUSTRY IN TRINCOMALEE WITH SPECIAL REFERENCE TO PIZZAHUT KEERTHINI, SIVANESAN This study aims to assess the impact of mobile marketing on brand equity in the fust food industry with special reference to Pizza Hut in Trincomalee. The mobile marketing dimensions are SMS marketing, Location based marketing and mobile apps adopted from Mobile Marketing Association (MMA) (2016) cited by Alevtina Gribanova (2016). Brand equity is value may be reflected in how consumers think, feel, and act concerning the brand that consumers had to perceive from marketing programs. Brand equity is an important intangible assert that has psychological and financial valuer to the firm, Accordingly. this study developed three research objectives and three hypotheses to achieve its aim. The positivist perspective was used to examine the hypotheses. Since the study was aimed et exploring relationships between known variables, a questionnaire was designed using key items form relevant studies. A self-administrated questionnaire was used to collect the required data. This study has used a quantitative research approach and data were collected among the 200 customers of Pizza Hut Trincomalee Region of Sri Lanka. The study found that there are significant positive relationships and impact of mobile marketing on Brand Equity with special reference to Pizza Hut Trincomalee District. Determining factors such as SMS marketing, Location based advertisement , Mobile App and Brand Equity knowledge about the were all taken into consideration on the questionnaire. Data were processed via SPSS and analyzed through descriptive and informant statistics. The results suggest that there is a strong positive relationship between mobile marketing and brand equity in the fast food industry in Trincomalee. On other 'hand this study empirically contributes to marketing managers regarding mobile marketing and brand equity.

2022-01-01T00:00:00Z KUGATHASAN, KANDIAH http://www.digital.lib.esn.ac.lk//handle/1234/15659 2025-09-06T22:22:49Z 2023-01-01T00:00:00Z

GREEN HUMAN RESOURCE MANAGEMENT PRACTICES AND ORGANIZATIONAL ENVIRONMENTAL PERFORMANCE: MEDIATING ROLE OF ENVIRONMENTAL COMMITMENT AND ECO - FRIENDLY BEHAVIOUR OF EMPLOYEES IN COMMERCIAL BANKS KUGATHASAN, KANDIAH The subject of green human resource management in banks' environmental commitment of employee, employee eco - friendly behaviour remains relatively underexplored. Moreover, most studies ignore the mediating effect of how to improve environmental commitment of employee, employee eco - friendly behaviour and banks' organizational environmental performance through green human resource management practices. Hence, this study aims to examine the relationships among those variables and the mediating effect of those variables in the Banks. ln order to achieve the study objectives, primary data were collected from in selected banks and a set of questionnaire was issued among the 300 banks employees in Batticaloa region. Among these 300, researcher has received 294 questionnaires. The simple mediation analysis was used to test the research model. Findings of the study revealed that, there are positive and significant relationships exist among the study variables. Moreover, empirical finding of the study indicated environmental commitment of employee, employee eco - friendly behaviour partially mediates the relationship between green human resource management practices and organizational environmental performance of the banks. The empirical finding of the study contradicted with what was hypothesized in the study. Hence, further empirical studies should be carried out to test and prove the mediating role of environmental commitment of employee, employee eco friendly behaviour of employees.

2023-01-01T00:00:00Z PARTHEEPAN, S. http://www.digital.lib.esn.ac.lk//handle/1234/15658 2025-09-06T22:22:48Z 2023-01-01T00:00:00Z

FACTORS INFLUENCE THE ATTITUDE OF THE STAKEHOLDERS TOWARD THE ADOPTION OF E-PROCUREMENT IN THE EASTERN PROVINCIAL COUNCIL ORGANIZATIONS OF SRI LANKA PARTHEEPAN, S. This study investigates the factors that influence stakeholders' attitudes towards e procurement adoption in the Eastern Provincial Council Organizations of Sri Lanka. The research questions and objectives were designed to explore the extent to which top level executives' support, employees' ICT competency, and suppliers' ICT readiness impact stakeholders' attitudes. The study used a quantitative research design, and data were collected through standard questionnaires administered to three distinct populations: top-level executive officers, employees involved in procurement, and registered suppliers. Stratified sampling was used to select 50 participants randomly from each stratum, and all distributed questionnaires were completed and returned. The data collected were analyzed using multiple regression analysis with dummy variables. The study found that top-level executives' support, employees' ICT competency, and suppliers' ICT readiness significantly influence stakeholders' attitudes toward e procurement adoption. Based on these findings. the study recommends that the Eastern Provincial Council Organizations focus on providing training programs to enhance employees' ICT competency and collaborate with suppliers to improve their ICT readiness. Additionally, the support of top-level executives is crucial in providing the necessary resources and leadership for the successful adoption of e-procurement. This study contributes to the existing body of knowledge in the field of e-procurement adoption and provides practical recommendations for stakeholders to enhance their adoption efforts.

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