http://www.digital.lib.esn.ac.lk//handle/123456789/3701 2026-04-21T12:47:45Z 2026-04-21T12:47:45Z G H M A Darshana, V R Ragel http://www.digital.lib.esn.ac.lk//handle/123456789/3708 2019-07-03T04:53:45Z 2018-01-01T00:00:00Z

The Corporate Social Responsibility towards Customer Attitudes G H M A Darshana, V R Ragel Since corporate social responsibility CSR has become a vital and involving concept in today s world, companies are involving CSR activities with the intention of gaining competitive advantage therefore identifying customer attitude towards CSR in important their society and customer expect marketers to involved their business in society responsible manner. Thus is becomes necessary for the corporate social responsibility business to adopt customer attitude to full fill the social expectations of their customer’s and society. Hence marketers are expected to develop a socially respectable business behavior. This study examined the research problem of weather CSR influence customer attitude in People’s Banks. This research was carried out with the objectives of analysis and evaluating the influence of CSR on customer attitude in People’s Banks. This study examined the research problem of this study. To identify the CSR towards different aspects of customer’s attitude in People’s Banks with special reference to the Badulla district area. Furthermore conceptual model has been developed to understand the level of influence of the four research variable on CSR. All the People’s Banks customers in Badulla district was concerned as population of the research and 385 sample was selected from the population by using convenience sampling method. Structured questionnaire were used to collect data from the selected samples. For the analysis part, Mean and Standard Deviation used under the Univariate analysis. Moreover, correlation and regression analysis were used under the bivariate analysis. Through the analysis, it was identified that there is a strong positive customer’s attitude among the People’s Banks customers in Badulla district. And also, it was identified ethical responsibility has highest impact on customer’s attitude than other three independent variables (economic responsibility, legal responsibility and philanthropic responsibility). Moreover, among independent variables legal responsibility has highest relationship with customer’s attitude.

2018-01-01T00:00:00Z J M Tharaka Madhusanka, T Paranthaman http://www.digital.lib.esn.ac.lk//handle/123456789/3707 2019-07-03T04:55:26Z 2018-01-01T00:00:00Z

A Comparative Analysis of Customer Satisfaction on Self Service Technology Channels between State and Private Banks J M Tharaka Madhusanka, T Paranthaman The last two decades in the banking industry has seen many developments to face the competition among its competitors. Technology is one field that banking industry focuses on for this competition. Nowadays self-service technology (SST) channels are the popular technologies used by banks. The customers’ satisfaction is also very important to face the challenges for the banks to cope up with other banks. Hence this research focuses on the satisfaction level of customers towards self-service technology channels provided by public and private sector banks in Gampaha district of Sri Lanka. The objectives of this study were, to find out the level of customer satisfaction on attributes of SST channels between state and private banks and identify the level of overall customer satisfaction towards their SST channels. The primary data were collected from questionnaires and the sample of 100 customers has been selected using simple random sampling method from two private and two public banks. Findings of the study revealed that overall customer satisfaction on SST channels in both banks were high level. Furthermore, the private banks provided more satisfaction to their SST channels users than the state banks.

2018-01-01T00:00:00Z K Shaumya, A Anton Arulrajah http://www.digital.lib.esn.ac.lk//handle/123456789/3706 2019-07-03T04:55:32Z 2018-01-01T00:00:00Z

The Impact of Electronic Human Resource Management Practices on Bank’s Environmental Performance K Shaumya, A Anton Arulrajah The environment change is the most complicated issue that world is facing today. These changes particularly from financial sectors, mainly create negative impact on the environment. This situation compelled the banks to involve themselves in responsible activities and improve their environmental performance. Nowadays, it is observed that HRM (human resource management) functions can be transformed and integrated in digital forms within banks known as e-HRM. Thus, in rapidly changing environment, banks are trying to adopt e-HRM (electronic human resource management) applications to enhance the bank’s environmental performance. Hence, the objective of this study is to find out the impact of e-HRM on bank’s environmental performance of selected Commercial banks in Batticaloa Region of Sri Lanka. This study was conducted theoretically and empirically in Sri Lankan banks. In order to achieve the objective, primary data were collected from 155 employees of selected bank branches and the structured questionnaire was administered to collect the data. The data were analyzed by using univariate, bivariate and multivariate analyses. The finding of the study revealed that e-HRM practices have positive and significant impact on bank’s environmental performance in overall. And it was also seen that communication which is one of the eHRM practices was found to have positive and significant impact on bank’s environmental performance however, recruitment and selection, employee data and pay management, performance management, training and development, knowledge management and operational and other HRM activities were not a significant predictor of bank’s environmental performance. The current study will be vital in understanding the empirical knowledge regarding the impact of e-HRM practices on bank’s environmental performance.

2018-01-01T00:00:00Z J. Suresh http://www.digital.lib.esn.ac.lk//handle/123456789/3705 2019-07-03T04:55:21Z 2018-01-01T00:00:00Z

The Poverty Profile in Post-Conflict Sri Lanka J. Suresh Poverty reduction is the key objective of most of the countries' development plan. Development planners work in many areas to meet this key objective. Poverty profile is a descriptive tool to analyse the general characteristics of people who are considered to be poor, and compare the incidence of poverty across time and population groups, will help the policy makers by giving a background of poverty. This paper presents the poverty profile of Sri Lanka in 2009/10 and 2012/13. It assesses the magnitude of poverty in Sri Lanka by using Household Income and Expenditure survey of 2009/10 and 2012/13. The study used six popular indices, which have different interpretations, to estimate poverty level of an individual. The study found that the factors relate with individual's capabilities such education and employment are the most significant factors relate to poverty. Increasing expenditure on education and creating opportunities for employment are suggesting the importance of generating income sources as policy strategies.

2018-01-01T00:00:00Z