Managing Supply to Meet the Global Demand for Coconut-based Products at ABC (Private) Limited

Abstract

The purpose of the research paper is to identify the prominent factors relevant to supply shortage and provide recommendations to ABC (Pvt) Ltd in order to overcome the shortage in the supply of coconuts and it will facilitate the company to cater the international market for coconut-based products. Researchers have developed what are the reasons for inadequate supply? and how the supply shortage can be reduced? as research questions in order to address the problem of supply shortage in coconuts compared to the international demand. Moreover, qualitative research followed by a phenomenological research strategy was conducted to solve the research problem and in-depth interviews with the internal and external parties of ABC (Pvt) Ltd were held for the data collection. Correspondently, thematic analysis was used to analyse the data. Finally, the research has identified prominent reasons for the lack of supply of coconuts and provided recommendations along with the incorporation of the partnership model. The applicability and the preferences of deploying partnership model as Supplier relationship Management (SRM) theory as and with the aim of reducing the sup shortage in coconuts in which it will assist ABC (Pvt) Ltd to satisfy the international demand for coconut-based products were discussed under the study.