As with digital change, social customer relationship management (social CRM) has emerged as the essential strategy to enhance firm performance by cornbining traditional customer relationship practices with social media ...

This study examines the determinants of customer satisfaction with life insurance services in Sri Lanka, a nation with an emerging middle-class population and increased competition among insurance firms. with an appreciation ...

This study explores the impact of the high perfonnance organization fiamework on organizational perfbrmance in llnancial institutions in Batticaloa, Sri Lanka' The high performance organization framework, developed by ...

This siurSy inves.rigates the iinpaci of custciner-oriented Humarr Resource Management (CO-HRh4) oil Employee Customer Orientation (E'CO) within the selected banks in Nuwara Eliya District of sri Lanka. The study also ...

The rapid advancement of internet technology has transformed the modern workplace, offering numerous benefits while simultaneously introducing new challenges. One such challenge is cyberloafing, a behaviour characterized ...

In today,s rapidly evolving business landscape, environmental sustainability has emerged as a strategic priority for organizations. In this context green organizational culture plays a vital role in fostering environmentally ...

This research study provides a comprehensive understanding of how Consumers' Cultural Sensitivity, Ethnocentrism, and Demographical Characteristics impact consumer attitudes toward luxury fashion brands in Sri Lanka, ...

This study investigates the relationship between ecopreneurship practices and composite sustainability, with the mediating effect of green innovation, in the food and beverage industry in Nuwara Eliya District. The ...

In the rapidly evolving landscape of the banking sector, organizational ethical climate has emerged as a critical determinant of employee performance and workplace integrity. This study investigates the impact of ...

This study investigates the impact of corporate social responsibility on employee engagement in the hotel sector in the NuwaraqliyaDistrict, Sri Lanka' with a specific focus on the mediating roles of personal environmental ...