Digital Library EUSL: Recent submissions

Now showing items 281-300 of 17481

THE IMPACT OF GENDER BASED HUMAN RESOURCE MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE

PERERA, MAHAMALAGE HASHINI DEWMINI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of gender-based human resource (HR) practices on employee performance in the apparel industry in the Marawila area, using a sample size of 150 employees' The research specifically ...
THE ROLE OF WORK COMMUNITY, CAREER GROWTH, AND EMPLOYEE WELL-BEING ON EMPLOYEE ENGAGEMENT IN BANKING SECTOR IN KANDY DISTRICT

GUNAWARDHANA, DASUNI NILUMIKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The research explains how work community, career groMh, and employee well-being affect employee engagement in banking companies in Kandy District, Sri Lanka. This is because employee engagement is well known to be a very ...
FACTORS INFLUENCING BRAND PREFERENCE OF CONSUMERS TOWARDS SELECTED ELECTRONIC HOUSEHOLD APPLIANCES: SPECIAL REFERENCE TO MANMUNAI NORTH DVISION OF BATTICALOA

HISHANTHINI, ARIYANAYAGAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This study gives an insight in to the electronic household appliance market industry in sri Lanka. electronic household appliance manufacturers and marketers are facing hyper competition in Sri Lanka. electronic household ...
EFFECTS OF MOTIVATION ON EMPLOYEE PERFORMANCE: SPECIAL REFERENCE TO SELECTED BANKS IN BATTICALOA DISTRICT

RISHORTHIKA, SHANMUGANATHAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This research investigates the effects of motivation on employee performance' with a special focus on selected banks in the Batticaloa disffict. The study aims to understand how different motivational factors, namely ...
FACTORS OF SINGLE-USE PLASTIC AVOIDANCE BEHAVIOUR IN BATTICALOA DISTRICT

SUTHANANTHAN, SARANIYA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

The growing environmental concerns associated with single-use plastic consumption have led to increased research on factors influencing plastic avoidance behavior. This study aims to examine the relationship and impact ...
THE EFFECTIVENESS OF DIGITAL TRANSFORMATION ON EMPLOYEE PERFORMANCE IN BANK SECTOR IN AMPARA DISTRICT

METHMAL KARUNADASA, HERATH MUDIYANSELAGE UDANA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

Digitalization is that the method of process of storing. transforming, and transferring data into a computer readable fbrmat. In recent.vears. the banking industr,v has seen significant transformations. The primary aim ...
SUCCESSFUL FACTORS AND INFLUENCING MECHANISM OF THE DIGITAL TRANSFORMATION IN SMEs IN NUWARA ELIYA DISTRICT

DILSHAN PADMALAL, HADDELA KANKANAMALAGE DHANUKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

In today's digital economy landscape, digital transformation (DT) has emerged as a critical strategy for firms striving to stay competitive amidst relentless market dynamics. While larger enterprises often lead in adopting ...
EFFECT OF ORGANIZATIONAL TRUST AND ORGANIZATIONAL HEALTH ON RESISTANCE TO CHANGE: MEDIATING EFFECT OF ORGANIZATIONAL COMMITMENT IN GOVERNMENT SECTOR IN DIVISIONAL SECRETATIATS OF PADDIRUPPU ZONE

DILUXANA, VENUGOPALAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

Organizational change is a constant in today's dynamic and evolving work environments. particularly within government sectors tasked with delivering public services efficiently and effectively. Understanding the factors ...
INSTITUTIONAL PRESSURES OF GREEN PRACTICES ON SUSTAINABILITY PERFORMANCE IN APPAREL INDUSTRY IN BATTICALOA DISTRICT

ABISHEK, ATHMALINGAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This study investigates the impact of institutional pressures on sustainability performance in the apparel industry in Batticaloa District, Sri Lanka. The research is grounded in institutional theory, which suggests that ...
A STUDY OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BUYING BEHAVIOUR IN ANURADHAPURA DISTRICT

DASANAYAKE, D.M.S.S. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

The study scientihcally and systematically reviews and synthesize the focus of research as an attempt to examine the level, relationship and effect of social media influencers on consumer buying behaviour. Social media ...
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON PERFORMANCE INDICATORS; THE MEDIATING EFFECT OF INNOVATION CAPABILITY, SPECIAL REFERENCE TO BANKING EMPLOYEES IN BATTICALOA DISTRICT

GNANASEKARAM, PULOJITHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study investigates the relationship between CRM practices, Innovation capability, and Firm performance. And the research investigates the role of innovation capability in organizational performance and CRM practice. ...
IMPACT OF EMPLOYEE WELFARE FACILITIES ON JOB SATISFACTION OF MANAGERIAL EMPLOYEES IN SELECTED GARMENT FACTORIES IN TRINCOMALEE DISTRICT

DILSHAN ASHOK KUMARA, NELIGAMALAGE HIMAL (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

The Sri Lankan garment industry has achieved remarkable growth and industrial production has become a major sector of the economy' There is a study aims the impact of employee welfare facilities on job satisfaction among ...
INFLUENCER MARKETING ON TIKTOK; THE EFFECTIVENESS OF THE HUMOR AND FOLLOWERS HEDONIC EXPERIENCE

THAKSHILA YASANTHIKA, SOLAMAN DASAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This research investigates the impact of influencer account characteristics on followers' intention to follow and take advice, with a specific focus on the mediating role of hedonic experience. The study examines data ...
INFLUENCE OF INSTITUTIONAL FACTORS ON THE EMPLOYEES' FRUSTRATION IN PRIVATE SECTOR BANKS AND THE MODERATING EFFECT OF GENDER

AROOS, JUNAID MOHAMED (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This study examines the influence of institutional factors on employee frustration in private sector banks within the Batticaloa f)istrict of- Sri Lanka, rvith a particular fbcus on the moilerating eff'ect of gender. ...
A STUDY OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BUYING BEHAVIOUR IN TRINCOMALEE DISTRICT

ERANJANA COORAY, NAWALAGE HASITHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

The aim is to identify the level and impact of social media influencers on consumer decisions. The research utilizes a sample size of 385 respondents, selected using the convenience sampling method to ensure a representative ...
A MARKET SURVEY ON EMPLOYMENT STATUS AND EMPLOYER SATISFACTION OF GRADUATES (BBA STUDY PROGRAM) OF FACULTY OF COMMERCE AND MANAGEMENT, EASTERN UNIVERSITY, SRI LANKA : SPECIAL REFERENCE TO AMPARA DISTRICT

BEGUM, MW.IFTHIKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This stud-v investigates a market survey on employment status and employer satisfaction of graduates (BBA study program) of faculty of commerce and management, Eastern University, Sri Lanka: Special reference to Ampara ...
CUSTOMER LOYALTY TO CONTENT BASED WEBSITES- THE CASE OF AN ONLINE HEALTH CARE SERVICES IN SRI LANKA

SATHURSAN, KIRUPAIRETNAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

Quality Management has been proposed to improve customer satisfaction and has received considerable attention in the recent studies. Despite the recent effort on Quality Management, little work has been done on the effect ...
THE IMPACT OF STRATEGIC MANAGEMENT PRACTICES ON CORPORATE SOCIAL RESPONSIBILITY OF BANKING SECTOR IN BATTICALOA DISTRICT

NALINARAJ, KAMSHIKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study examines the impact of Strategic Management Practices (SMP) on the performance of Corporate Social Responsibility (CSR) in the banking sector of the Batticaloa district, Sri Lanka. The research specifically ...
ANALYSIS OF HOUSEHOLD'S E-WASTE AWARNESS DISPOSAL BEHAVIOUR AND ESTIMATE OF POTENTIAL TOWARDS EFFECTIVE E-WASTE MANAGEMENT IN GALLE DISTRICT

ISHANI DILANTHIKA, KANANKE PATHIRANAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This study investigates the awareness, practices, and perceptions regarding electronic waste (e-waste) management among households in Galle District, Sri Lanka. E-waste poses significant environmental and health risks ...
THE FACTORS IMPACT ON INTENTION TO ADOPT BUY NOW, PAY LATER SERVICES IN THE TRINCOMALEE DISTRICT

THEVASRITHA, ALAKENTHIRAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2024)

This study is aimed to find out the factors that affect the intention to adopt the Buy Now Pay Later (BNPL)ServicesinTrincomaleeDistrict.Thestudyexaminesfivemajorindependentvariables such as perceived usefulness (PU), ...

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