• THE IMPACT OF PERCEIVED CORPORATIVE SOCIAL RESPONSIBILITY ON EMPLOYEE GREEN WORK BEHAVIOR: 

  SARINTHA, THAVARASA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study investigates the impact of perceived Corporate Social Responsibility (CSR) on employee green work behavior, with a particular focus on the mediating role of organizational commitment. As sustainability becomes ...
• THE MEDIATING ROLE OF MENTAL HEALTH OF EMPLOYEE IN THE RELATIONSHIP BETWEEN CYBER LOAFING AND JOB PERFORMANCE : 

  EVANGELINE SHERUNITHA, ANANDARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  The rapid advancement of internet technology has transformed the modern workplace, offering numerous benefits while simultaneously introducing new challenges. One such challenge is cyberloafing, a behaviour characterized ...
• RESPONSIBLE LEADERSHIP IMPACTS ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE WITH THE MEDIATING EFFECT OF SUSTAINABLE HRM WITH A SPECIAL REFERENCE TO SELECTED APPAREL SECTOR IN RATNAPURA DISTRICT 

  SHARANIYA DHARSHANI, S. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study investigates the impact of responsible leadership on sustainable organizational performance with the mediating effect of sustainable Human Resource Management (HP.M) within Sri Lanka's apparel industry ...
• THE IMPACT OF GREEN ORGANIZATIONAL CULTURE ON SUSTAINABLE ENVIRONMENTAL PERFORMANCE WITH THE MEDIATING ROLE OF EMPLOYEE GREEN CREATIVITY 

  KANITHARSHAN, PULENTHIRAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  In today,s rapidly evolving business landscape, environmental sustainability has emerged as a strategic priority for organizations. In this context green organizational culture plays a vital role in fostering environmentally ...
• DIGITAL NATIVES ATTITUDE TOWARD ONLINE VIDEO ADVERTISHMENT EFFECT ON IMPULSIVE BUYING TENDENCY IN JAFFNA DISTRICT: 

  ARUDKUMARAN, BAVETHTHIRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

  This study examines the influence of digitat natives' attitudes on impulsive buying tendency, with particular emphasis on the mediating role of attitude toward online video advertisement. The research was conducted in ...

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