ATTITUDE TOWARDS USAGE AND BEHAVIORAL INTENTION TO USE CRYPTOCURRENCY AMONG THE BANKING PROFESSIONALS

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dc.contributor.author SHANMUGAPRATHAB, MR.S.
dc.date.accessioned 2024-09-04T04:11:31Z
dc.date.available 2024-09-04T04:11:31Z
dc.date.issued 2022
dc.identifier.citation MBA 58 en_US
dc.identifier.uri http://www.digital.lib.esn.ac.lk//handle/1234/15646
dc.description.abstract The purpose of this study was to analyze the attitude towards usage and behavioral intention to use the cryptocurrency among the banking professionals. This study has used technology acceptance model to achieve the research objectives. A questionnaire with five Likert scale was distributed among 150 banking professionals who are above the grade of staff officers and working in commercial banks in Batticaloa district. Six attributes were tested, namely privacy, trust, risk, perceived security, perceived usefulness and perceived ease of use. Results reveals that all the factors are positively impact to the behavioral intention to use the cryptocurrency. Hence, it can be concluded that there is a strong positive relationship between Attitude towards usage and Behavioral intention to use, Perceived Usefulness and Attitude towards usage and Attitude towards usage and Perceived ease of use. Moreover, it has been noticed that simple linear regression analysis revealed that all the study variables are significant with the attitude towards usage and behavioral intention to use the cryptocurrency among banking professionals. en_US
dc.language.iso en en_US
dc.publisher Faculty of Commerce and Management en_US
dc.subject attitude towards usage en_US
dc.subject behavioral intention en_US
dc.subject privacy en_US
dc.subject trust en_US
dc.subject risk en_US
dc.subject perceived security en_US
dc.subject perceived usefulness and perceived ease of use en_US
dc.title ATTITUDE TOWARDS USAGE AND BEHAVIORAL INTENTION TO USE CRYPTOCURRENCY AMONG THE BANKING PROFESSIONALS en_US
dc.type Thesis en_US


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