• FACTORS AFFECTING THE BUSINESS SUCCESS AND PERFORMANCE OF WOMEN ENTREPRENEURS AT KATTANKUDY DIVISION, IN BATTICALOA DISTRICT 

  CHITHRA, KULANTHAIVADIVEL (Faculty of Commerce and Management, 2021)

  This study is aimed to contributing to the entrepreneurship literature by identifying factors affecting women entrepreneurs' performance and business success. This also examines the opportunity recognition as a mediator ...
• IMPACT OF MOBILE MARKETING ON BRAND EQUITY IN THE FAST FOOD INDUSTRY IN TRINCOMALEE WITH SPECIAL REFERENCE TO PIZZAHUT 

  KEERTHINI, SIVANESAN (Faculty of Commerce and Management, 2022)

  This study aims to assess the impact of mobile marketing on brand equity in the fust food industry with special reference to Pizza Hut in Trincomalee. The mobile marketing dimensions are SMS marketing, Location based ...
• GREEN HUMAN RESOURCE MANAGEMENT PRACTICES AND ORGANIZATIONAL ENVIRONMENTAL PERFORMANCE: MEDIATING ROLE OF ENVIRONMENTAL COMMITMENT AND ECO - FRIENDLY BEHAVIOUR OF EMPLOYEES IN COMMERCIAL BANKS 

  KUGATHASAN, KANDIAH (Faculty of Commerce and Management, 2023)

  The subject of green human resource management in banks' environmental commitment of employee, employee eco - friendly behaviour remains relatively underexplored. Moreover, most studies ignore the mediating effect of ...
• FACTORS INFLUENCE THE ATTITUDE OF THE STAKEHOLDERS TOWARD THE ADOPTION OF E-PROCUREMENT IN THE EASTERN PROVINCIAL COUNCIL ORGANIZATIONS OF SRI LANKA 

  PARTHEEPAN, S. (Faculty of Commerce and Management, 2023)

  This study investigates the factors that influence stakeholders' attitudes towards e procurement adoption in the Eastern Provincial Council Organizations of Sri Lanka. The research questions and objectives were designed ...
• DETERMINANTS OF NON PERFORMING LOANS (NPL) IN COMMERCIAL BANKS OF SRILANKA 

  NITHILAN, KANESHAN (Faculty of Commerce and Management, 2023)

  This study investigates the factors impacting non-performing loans in commercial banks in Sri Lanka. The primary objectives include determining the extent of non-performing loans and identifying their key determinants, ...
• A STUDY OF RELATIONSHIP BETWEEN LEADERSHIP STYLES AND ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES IN THE EASTERN PROVINCIAL COUNCIL 

  MANIVANNAN, NAGARASA (Faculty of Commerce and Management, 2021)

  The focus of the study was to investigate the relationship between leadership styles of Heads of Departments and employee commitment in the Eastern Provincial Council, especially the in the departments located in ...
• THE IMPACT OF RELATIONSHIP MARKETING PRACTICES ON DEPOSIT MOBILIZATION OF COMMERCIAL BANKS IN BATTICALOA DISTRICT 

  KIRIJANI, LANKA MUTHUGALA (Faculty of Commerce and Management, 2023)

  Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of banks is also based on the number of customer base and their level of transactions. ...
• INVESTIGATION OF THE RELATIONSHIP AMONG PROACTIVE PERSONALITY, CAREER PLANNING, CARBER SUCCESS AND JOB HOPPING 

  JOEL MANOJ, DAVID JAYENDRAN (Faculty of Commerce and Management, 2023)

  Career success of employees brings a lot of healthiest benefits to the organizations and the personal life of the employees. The present study has twin aims to examine the relationship between proactive personality, ...
• GREEN HUMAN RESOURCE MANAGEMENT PRACTICES AND ORGANIZATIONAL ENVIRONMENTAL PERFORMANCE: MEDIATING ROLE OF ENVIRONMENTAL COMMITMENT AND ECO - FRIENDLY BEHAVIOUR OF EMPLOYEES IN COMMERCIAL BANKS 

  KUGATHASAN, KANDIAH (Faculty of Commerce and Management, 2023)

  The subject of green human resource management in banks' environmental commitment of employee, employee eco - friendly behaviour remains relatively underexplored. Moreover, most studies ignore the mediating effect of ...
• THE FACTORS IMPACT ON THE EFFECTIVENESS OF INTERNAL AUDIT IN STATE UNIVERSITIES OF SRI LANKA 

  LAVANYA, ASHOK (Faculty of Commerce and Management, 2023)

  This study aims to examine the Factors that influence the Effectiveness of Internal Audits in State Universities of Sri Lanka. This study was implemented with Four independent variables of Independence of Internal ...
• IMPACT OF EMPLOYEES' DIVERSITY ON TEAM PERFORMANCE OF SELECTED BANKS IN TRINCOMALEE DISTRICT 

  RAVEENTHER, KANESHAMOORTHY (Faculty of Commerce and Management, 2022)

  Despite the adoption of the employee diversity legislation by public institutions, the impact of the diversity programs at the organization level still needs to be identified since these programs ate executed deliberately ...
• IMPACT OF WORK IMPLICATIONS ON EMPLOYEE'S JOB PERFORMANCE: THE MEDIATING ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES DURING COVID-19 IN THE FINANCIAL INSTITUTIONS OF BATTICALOA REGION OF SRI LANKA 

  VISHNU, IRUTHAYAKUMAR (Faculty of Commerce and Management, 2023)

  It has been generally observed that there is an empirical knowledge gap with regard to work implications and its impact on employee's job performance during the COVID-19. During COVID-19 pandemic, information and ...
• TRANSFORMATIONAL LEADERSHIP MEDIATES THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CAPITAL AND EMPLOYEE ENGAGEMENT OF STATE BANKS IN THE BATTICALOA DISTRICT 

  ANN CHARLINI, IRUTHAYATHAS (Faculty of Commerce and Management, 2023)

  The concept of employee engagement can be explained using the Job demand resource model (JD-R model). However, the JD-R model does not explain the process behind the individuals' response to those job resources provided ...
• EFFECTIVENESS OF E- HRM TOOLS IN COMMERCIAL BANKS IN EASTERN REGION 

  RANJITHKUMAR, THARMADAS (Faculty of Commerce and Management, 2018)

  Technological innovation lays down several changes which can affect the functioning of the human resource and make it simpler and faster than earlier. Human resource management has always played a very important role ...
• FACTORS INFLUENCING ON BUSINESS SUCCESS OF HANDLOOM INDUSTRY IN MARUTHAMUNAI 

  THEEPAKASAN, VEERASINGAM (Faculty of Commerce and Management, 2022)

  The handloom industry is one of the oldest industries in the world. From the earliest times it has been seen as a profession intertwined with human life. Man power is seen as more essential than capital to the handloom ...
• ATTITUDE TOWARDS USAGE AND BEHAVIORAL INTENTION TO USE CRYPTOCURRENCY AMONG THE BANKING PROFESSIONALS 

  SHANMUGAPRATHAB, MR.S. (Faculty of Commerce and Management, 2022)

  The purpose of this study was to analyze the attitude towards usage and behavioral intention to use the cryptocurrency among the banking professionals. This study has used technology acceptance model to achieve the ...
• இரா. சடகோபன் ஆக்கங்கள் - ஓர் விமர்சன ஆய்வு 

  மகேந்திரகுமார், புஸ்பராஜா (Faculty of Arts & Culture, 2019)
• மு. சடாட்சரனின் கவிதைகள் - ஓர் ஆய்வு 

  நித்தீஸ்வரன், தில்லைநாதன் (Faculty of Arts & Culture, 2019)
• கம்பனின் கவித்திறன் 

  தேவராசா, ஆறுமுகம் (Faculty of Arts & Culture, 2019)
• சிறுவர் அரங்க ஆற்றுகை உருவாக்கவும் அதில் பெற்றோரின் விழிப்புணர்வும் 

  கருணாகரன், துர்க்கா (Faculty of Arts & Culture, 2019)

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