Abstract:
The handloom industry is one of the oldest industries in the world. From the earliest
times it has been seen as a profession intertwined with human life. Man power is seen
as more essential than capital to the handloom industry. As a result, the industry is
gaining ground in more populous countries where man power is readily available. As
far as Sri Lanka is concerned, most of the people living in rural areas are engaged in
weaving here. This study investigates the influence of economic factor, technological
factor and social factor on business success of handloom weavers in Maruthamunai.
This study has implemented with three independent variables of economic factor,
technological factor and social factor as well as dependent variable of business success.
This study is a descriptive in nature, data were collected from 150 weavers in
Maruthamunai under the simple random sampling using structured questionnaire. The
reliability test, descriptive statistics, correlation, and regression analysis were used to
analyze the data.
Cronbach's Alpha was used to check the reliability of the data. The findings reveal that
the economic factor, technological factor and social factor are influencing high level
among the respondents and business success also high level among the respondents.
Economic factors, technological factors and social factors are positively affecting on
the business success.
