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Volume 5 - Issue 1 (2021)
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Browsing Volume 5 - Issue 1 (2021) by Issue Date

Browsing Volume 5 - Issue 1 (2021) by Issue Date

Now showing items 1-6 of 6

The Influence of Social Media Marketing on Customer Engagement with Special Reference to the Cosmetic Industry in Central Province

Madhusanka, J.D.T.; .Udayangani, W.G.M; Bastianpillai, S.B. (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

The evolution from the static web environment to the interactive and dynamic web environment has opened up new platforms, transforming the ways in which businesses carry out business activities in the modern world. In ...
The effect of employer brand on employee job satisfaction of Telecommunication sector in Sri Lanka

Jenitta, J.N.; Kalani, T. (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

Satisfied employees are the most important factor to the organization to better keep engaged, involved and trusted workforce for the long period of time. Satisfaction can lead to the organization by translating satisfied ...
Team Orientation on Team Performance in the Selected Commercial Banks in Sri Lanka

Sathyapriyadharsheni, V.; Thevanes, N.; Anton Arulrajah, A. (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

An empirical gap has been observed regarding the relationship between team orientation and team performance in banking sector of Sri Lanka. Hence, in order to fill this empirical knowledge gap, this study was carried out ...
IMPACT OF PERCEIVED TRANSFORMATIONAL LEADERSHIP STYLE ON JOB PERFORMANCE: INTERVENTION OF PSYCHOLOGICAL EMPOWERMENT

Raveendran, Thaneswary (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

The present study aims to examine the impact of perceived transformational leadership style on employees’ job performance and the mediating effect of psychological empowerment in the association between transformational ...
Poverty and Corruption in Sri Lanka: An ARDL Bound Testing Technique and Error Correction Mode

Godwin Phillip, P.; Neruja, N. (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

The objective of this research paper is to empirically investigate the impact of corruption on poverty in Sri Lanka over the period 1996-2016 using the secondary data. ADF unit root test was applied to check the variables ...
Impact of Electronic Banking on Customers’ Perception: Evidence from Anuradhapura District

Maheswaranathan, S.; Zamla, N. F. (Faculty of Commerce and Management Eastern University,Sri Lanka, 2021)

Since the rapid advancements in technology, lifestyle and demographic of people, traditional branch banking is turning into electronic banking systems. Customers tend to have a high level of conceivable perception regarding ...

Browsing Volume 5 - Issue 1 (2021) by Issue Date

Browsing Volume 5 - Issue 1 (2021) by Issue Date

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