DETERMINANTS OF GREEN PRODUCT CONSUMPTION INPUTTALAM DISTRICT

Abstract

This study is focused to find out the determinants of green product consumption in Puttalam District. The study is conducted in Puttalam District and to evaluate and identify the most influential determinants that determine the green product consumption and to establish relationship between environmental consciousness, eco-label, attitude, green advertising, price and green product consumption. This research is the sun/yes involving green product consumers in Puttalam District. There are nine determinants included in this study to be researched are gender, d1e, marital status, income level, environmental consciousness, eco-label, attitude, green advertising, price. Structured questionnaire was used as the method of data collection and 384 green product consumers selected as sample. Random sample method used to lake the sampling frame of the study. Quantitative research approach used for this study. The data were analyzed using descriptive statistics, correlation and regression analysis The results indicated that the environmental consciousness, eco-label, attitude, green advertising, price and green product consumption were high level among selected green product consumers. Also result indicated significant positive relationship between environmental consciousness, eco-label, attitude, green advertising, price and green product consumption. The result indicated that there were significant impact environmental consciousness, eco-label, attitude, green advertising, price on green product consumption.