Abstract:
The study has been focused for identify how entrepreneurial Cognition impact on
strategic orientation. Entrepreneurial Cognition is transference of knowledge, skills
and motivation to encourage entrepreneurial success. Strategic orientation is an
indication of direction of a business based on analysis of strengths, weakness,
opportunities and threats. This study expects to analyze the level of entrepreneurial
Cognition and strategic orientation, differences of level of entrepreneurial Cognition
and strategic orientation and the effect of entrepreneurial education on strategic
orientation.
The sample consisted with 400 small and medium scale owner mangers. A self developed questionnaire was used to collect primary data. In findings, evidence
significantly support for conclude that there is a positive relationship between
entrepreneurial Cognition and strategic orientation. Further, findings conclude that
SMEs owners in Trincomalee Secretariat area are highly focusing on entrepreneurial
Cognition and moderately focusing on of strategic orientation
