Abstract:
This study investigates the relationship between attitude towards ecopreneurship,
subjective norrns, self-efficacy, innovative cognitive style and ecopreneurship
intention. This study was implemented with four independent variables of attitude
towards ecopreneurship, subjective norms, self-efficacy and innovative cognitive style
and ecopreneurship intention, which is identified as, dependent variable. This study
fulfills the empirical knowledge gap certain extent in Batticaloa Area regarding this
topic.
Using a structured questionnaire, the data were collected from 252 entrepreneurs in
Batticaloa Area. And the collected data were analyzed by using descriptive statistics,
correlation, and regression analysis.
The findings reveal that the attitude towards ecopreneurship, subjective norms, selfefficacy, innovative cognitive style and ecopreneurship intention are in very high level
among the respondents. The analyses stated the positive relationship between the
attitude towards ecopreneurship, subjective norms, self-efficacy, innovative cognitive
style and ecopreneurship intention. Further regression analysis has concluded that
attitude towards ecopreneurship, subjective norms and innovative cognitive style have
signihcant impact on ecopreneurship intention among entrepreneurs in Batticaloa Area
and self-efficacy did not have significant impact on ecopreneurship intention in
Batticaloa Area.
