Abstract:
To survive in the highly competitive business environment t,frrganizatlons are focusing on
Corporate Social Responsibility (CSR) activities by developing a good organizational
image among their competitors. in this modern century as same as the external CSR
activities toward society, intimal CSR initiatives and socially responsible practices in the
workplaces and their human resources are getting high concerns from organizations
nowadays so as to help to gain an edge over competitors. Hence, this study focuses on the
effect of Socially Responsible Human Resource Management on Organizational
Citizenship Behavior and finds solutions for CSR concerns. Thus, the study objectives are
to identify the level of Socially Responsible Human Resource Management,
Organizational Citizenship Behavior, Work Motivating, and Job Satisfaction, to identify
the relationships among Socially Responsible Human Resource Management,
Organizational Citizenship Behavior, Work Motivation, and Job Satisfaction, to identiff
the impact of Socially Responsible Human Resource Management on Organizational
Citizenship Behavior, Work Motivation, and Job Satisfaction, to identifr the impact of
Work Motivation and Job Satisfaction on Organizational Citizenship Behavior, and to
identifu the irnpact of Socially Responsible Human Resource Management, Work
Motivation, and Job Satisfaction on Organizational Citizenship Behavior among the
employees of selected banks in Trincomalee Region of Sri Lanka. In this study, the
researcher attempts to highlight a difference between practical and theoretical contexts, by
using the information found in particular organizations. For this purpose, the survey
questionnaire was considered as a tool to get responses from 200 bank employees.
In this study, the statistical tools that used to analyze the levels of variables are mean and
SD values, whelk relationships were measured by Pearson coefficients. Moreover, the
result shows significant positive associations among the variables, where most of the
literature are commonly supporting for the relationship. Hence, this study helps top
management especially for managers to understand Socially Responsible Human Resource
Management - Organizational Citizenship Behavior relationships in order to face and
control the CSR concerns in their organizations in an effective, efficient, and practical
manner.
