Abstract:
The rapid increase in energy consumption is becoming a very important issue in Sri
Lanka. Sri Lanka mostly depends on nonrenewable energy sources. These resources are
not available In Sri Lanka. Therefore there is a need for import these resources from
other countries. This act requires more money. It is considered as the economic impact
of overconsumption of energy. At the same time, overconsumption of energy increases
Cost emission as well. This leads to environmental issues. To address this issue, this
study identifies and explores the determinants of energy saving behavioral intention
among households in the Eravur Pattu Divisional Secretariat Area from the perspective
of the Theory of Planned Behavior (TPB). TPB is used to test whether Attitude,
Subjective Norn, Perceived behavioral control, Personal moral Norn, Habit, Positive
anticipated emotion, and Price effect Intention to save energy, which then leads to the
performance of Energy saving behavior.
Data were collected using a questionnaire survey method. Questionnaires were issued
to 450 households in Eravur Pattu Divisional Secretariat Area. Among them,
information from 378 respondents was analyzed. In this study, the statistical tools used
to analyze the levels of variables, while relationships were measured by Pearson
correlation, and the impact was measured by linear regression.
The result of the correlation analysis indicates that all the variables are positively related
to the intention to save energy and intention to save energy is positively leads to energy
saving behavior and the result of regression analysis shows that the factors in the
research model explain 71.7% of the changes in the Intention to save energy of
households in the Eravur Pattu Divisional Secret arias Area. Research result shows that
Personal moral norm is powerful variable to predict the intention to save energy. Based
on the research result researcher has made some feasible and reasonable
recommendations for local and national energy-saving policies. It will be helpful to
increase household's energy saving practices and get economical, environmental and
social benefits.
