INNOVATION CAPABILITY IN ACHIEVING EMPLOYEES' PERFORMANCE OF INSURANCE COMPANIES IN BATTICALOA DISTRICT By: PERINPARAJAH MATHURANTHAKI EUirs/2017/MS/040 INDEX NO: MS 2000

Abstract

The objective of this study clarifies the issue of whether innovation capability has positive effect on individual job performance of insurance companies' employees in Batticaioa district. Meanwhile individual job performance in the organization is very crucial because achievement of organizational goals and objectives can be assessed by the performance of human resources. Even though there ale sevelal factors deciding the level of individuai job performance, innovation capability takes on important place in the modern otganizattonal trends' Hence, this study focuses on innovation capability in achieving employee's performance of insurance companies in Batticaloa district. Thus, the study objectives are to identify the level of innovation capability and individual job performance, the factors that positively influence the insurance companies' employees in Batticaloa district, to identify the relationship between innovation capability and individual job performance' and to identify the effect of innovation capability on in<lividual job performance of insurance companies in Batticaloa district. In order to achieve the objectives of the study' researcher has collected data from 152 employees by using question-naire based survey method' Further, this study has found that there are some positive factors such as participatory ieadership culture, ideation & organizing structures, work climate and wellbeing' know-how development, regeneration, external knowledge, individual activity of insurance companies' empioyees in Batticaloa district' Simple random sampling method was used. The statistical tools that used to analyze the levels of variables are mean and SD values, while relationship was measured by Pearson coefficients and simple regressions for influences dependent and independent variables' Finding have shown innovation capability and individual job performance are at a higher level' Moreover, it was also found that there is a positive relationship between innovation capabiiity and individual job performance, and innovation capability significantly influences individual job performance of the insurance companies in Batticaloa district. These findings could contribute to the insurance companies and other financial organizations to improve the level of innovation capability to have the improvement in individual job performance, which leads to overall improvement of or garizalional Performanc e'