Abstract:
This research investigates the Identifying factors Affecting Women's Entrepreneurial Intentions.
Special References to women entrepreneurs in Rathnapura District. In this research, there are two
independent variables such as f entrepreneurial role models, Intensity of role-model interaction
and the dependent variable is entrepreneurial intentions.
The study accompanies with Quantitative research approach. Primary data as well as secondary
datahad been practiced by this study. Structured questionnaire was used as the method of data
collection and questionnaire consist two parts as personal information of the respondent and
research information. Questionnaire included 34 questions with five-point Likert scale ranging
from strongly disagree to strongly agree. Pilot study was conducted to test the reliability of the
questionnaire. Population of the study is 389 women entrepreneurial in Rathnapura district.
Collected data were analyzed using SPSS 25.0 analysis. The data were measured using correlation
and simple regression analysis.
The findings indicate that there is a positive impact between entrepreneurial role model, intensity
of role model interaction and entrepreneurial intention. Furthermore, there are partial mediating
effect of entrepreneurial self-efficacy among entrepreneurial role model, intensity of role model
interaction and entrepreneurial intention. And also, there are moderating effect of same sex role
model among relationship between entrepreneurial role model, intensity of role model interaction
and entrepreneurial intention.
