THB FACTORS II{FLUENCE ON THE PRODUCTIVITY OF MALE AI{D FEMALE LEADERS: A COMPARATIVE STUDY BASED OI{ APPAREL MANUFACTURING COMPANY II{ AMPARA DISTRICT

Abstract

The purpose of this study is to analyze the factors influenging the productivity of male and female leaders. There is limited research available in the context of how goal orientation, support. time optimization, and motivation impact the productivity of leaders, and there are limited research studies available to discuss the factors that impact the productivity of male and female leaders. As research on apparel industry leaders in Sri Lanka is limited. This study eliminates the empirical gap in the apparel sector area regarding this topic. A structured questionnaire was used as the method of data collection and selected 355 employees from EAM Maliban Textiles (PVT) Ltd Dehiaththakkandiya and Daya Apparel Export (PVT) Ltd in Ampara as the sample of this study. There are lJ4 respondents for male leaders and 181 respondents for female leaders. The quantitative research approach was used for this study. Descriptive statistics, correlation, and regression analysis were used to analyze the data. The findings of the study reveal that goal orientation, support, time optimization, and motivation positively impact the productivity of leaders. Also, there is a significant, strong, positive relationship between goal orientation, support, time optimization, and motivation and the productivity of leaders.