A MARKET SURVEY ON EMPLOYMENT STATUS AND EMPLOYER SATISFACTION OF GRADUATES (BBA STUDY PROGRAM) OF FACULTY OF COMMERCE AND MANAGEMENT, EASTERN UNIVERSITY, SRI LANKA : SPECIAL REFERENCE TO AMPARA DISTRICT

Abstract

This stud-v investigates a market survey on employment status and employer satisfaction of graduates (BBA study program) of faculty of commerce and management, Eastern University, Sri Lanka: Special reference to Ampara district. The employment of graduates to raise an organization's intellectual capital is not a new phenomenon and there is a less denrand for graduates it is basically due to the miss match between graduates" competencies and employers'expectatiotl and also due to the weak relationship between university and the business sector' Objective of this survey identili the current status of graduates of EUSL in terms of employment status and career progression, to explore the satisfaction of employers in terms of prof'essional and personal attrihutes of EUSL graduates, to assess the preferences of employers towards EUSL graduates u,hen compared r,vith graduates of other universities during recruitment/ selection, and the relationship between overall level of satisfaction of-employers and overall quality of EUSL graduates. This quantitative study aims to address this gap by anal-vzing survey data collected fiom 100 employees across in Arnpara district. 'fhe independent variables of overall quality of graduates is measured through nineteen dimensilns and the dependent variable o{' overall employer satisfaction that contribute directly to the technical operations, organizational en vironm ent. Keltwords: Employment status, Graduate quulity. Employer sotis.faction, Professional a ttr ib ut e s, P e rs o n al attr ib utes, E mp I oy e t pr efer e n c e