THE EFFECTIVENESS OF DIGITAL TRANSFORMATION ON EMPLOYEE PERFORMANCE IN BANK SECTOR IN AMPARA DISTRICT

Abstract

Digitalization is that the method of process of storing. transforming, and transferring data into a computer readable fbrmat. In recent.vears. the banking industr,v has seen significant transformations. The primary aim nf the researcher lvas to find out the Eflbctiveness of digital transformation on employ'ee pertbrmance in banks in Ampara district. The research was condr-rcted based on a population stud,v of 179 Employees in selected bank sector in Ampara district. To achieve the obiective of the research researcher used descriptive anal,vsis, correlation anal,vsis and repression anal,vsis. According to the descriptive analysis resnlts the mean value of Digital 'franstbrmation, Employee Pertbmrance have high levei. Correlation anai-vsis r.vas used to achieve this obiective. Researcher identified. there is a statisticall.v" and strong positive relationship between Digital Transtbnnation and Employee Perfonnance. According to the sirnpie regression results indicates tliat, Digital Transfonnation significantly irnpact on IJmtrrlovee Perfbrmance. Finall.v researcher recommend further advocate that managers should adopt diverse management ;ipproaches accorcling to the different backgrouncls o1-emplo-vees. During digital transtbmration, rranagers should be arvare of the diversiry of their employees and adopt targeted mallagenlent methods and strategies. Key w o r ds : Di gi t al Transformation , Employee Performance