CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL PERFORMANCE OF SELECTED BANKS IN BATTICALOA REGION:

Abstract

The impact of Corporate Socially Responsible on the environmental performance of banking institutions ir-r the Batticaloa Region is examined in this study. with an emphasis on the function of employee green innovation as a mediator. Three mair-r factors constitute the basis of the study: green innol'ation acts as the mediator. enl'ironmental perlorm:rnce as the dependeut i,'ariable . ancl corporate socialh' responsibility as the independent variable. A questionnaire was used to gather data from workers of particular institutions using a quantitative technique. Descriptive statistics, regression analysis, and correlation analysis were among the statistical techniques used in the study to investigate the relationships between the variable s.212 employees of particular banks in the Batticaloa Region were asked to complete a standardized questionnaire. Furthermore. mediation analyses. correlation, and descriptive statistics rvere used to analyze the gathered data. Statistical analysis employed in this work include Mean and Standard Deviation values to assess the levels of variables, and Pearson coefficients and linear regressions to measure associations for additional mediation analyses. There is a moderately positive correlation between environmental performance and green innovation, a weakly positive correlation between the CSR and environmental performance, and a weakly positive correlation between the CSR and green innovation. according to the findings. It has been discovered that green innovation mediates the association between environmental performance and CSR. Keywords: Corporate Social Responsibility, Environmental Performence, Green Innovation.