Social media marketing has become a transformativE tool for business development globally' particularly for Small and Medium Enterprises (SMEs) striving for visibility, customer engagement, and competitive advantage. ...

This study examines the influence of Green Human Resource Management (GHRM) on Green Work Engagement (GwE) among hotel employees, with a particular focus on the mediating role of Perceived Green Organizational Support ...

This study aimed to investigate the impact of employee relations on employee performance within the apparel sector in the Rathnapura District of Sri Lanka. The primary objectives were to examine the relationship between ...

ln today's increasingly complex business environment, technical and financial literacy have emerged as critical enablers of long-term performance and resilience for SMEs' This study analyzesthe impact of these two essential ...

This study investigates the impact of employee engagement (EE) on innovative work behavior (IWB) withinthe garment industry inVavuniyaDistrict, Sri Lanka, addressing a notable gap in local literature. Grounded in established ...

This research focused on creating a nutrient-dense biscuit by integrating pineapple residue sourced from juice extraction, thereby improving nutritional content and fostering sustainable waste management. Four different ...

The pot experiment was conducted to evaluate the effect of various growing media on the rooting and growth of hibiscus cuttings. The experiment was arranged under a completely randomized design (CRD) with five treatments ...

Chili (Capsicum annuum L.) is one of the high-value condiments in Sri Lanka, and its productivity is greatly constrained due to lack of high-yielding varieties. The development and evaluation of F1 hybrids represent an ...