Abstract:
The objective of this study is to examine the Determinants of Portfolio Investment
Behavior of Individuals in the Gampaha District. The study accompanies by a
Quantitative research approach. A structured questionnaire was used as the method of
data collection and the questionnaire consists of four parts as demographic, economic,
psychological, and investment behavior information of the respondent and investment
behavior information.
The questionnaire included 22 questions with nominal scaled; five-point Likers scaled
lunging from strongly disagree to strongly agree. Investment behavior with respect to
independent variables' ,vas made up of using 120 respondents. The convenience
sampling technique is used as a sapling method. It has been considered the Gampaha
district as a research area. Collected data' Vere analyzed using SPSS 22.0 analysis. The
data revere analyzed using descriptor's statistics. and mr-rltinomial logistic re-grissino
analysis.
The results from the study reveal that the determinants of portfolio investment behavior
of individuals. Furlhelrnore hove the demographic r,'variable's, economic rarebits, and
psychological variables affect the portfolio investment behavior of individuals. Hence,
it is recommended that the govemment and concerned investment organization should
restructure their investment type phogrins to different educational and income groups
of people.
