DETERMINANTS OF PORTFOLIO INVESTMENT BEHAVIOR OF INDIVIDUALS IN THB GAMPAHA DISTRICT

Abstract

The objective of this study is to examine the Determinants of Portfolio Investment Behavior of Individuals in the Gampaha District. The study accompanies by a Quantitative research approach. A structured questionnaire was used as the method of data collection and the questionnaire consists of four parts as demographic, economic, psychological, and investment behavior information of the respondent and investment behavior information. The questionnaire included 22 questions with nominal scaled; five-point Likers scaled lunging from strongly disagree to strongly agree. Investment behavior with respect to independent variables' ,vas made up of using 120 respondents. The convenience sampling technique is used as a sapling method. It has been considered the Gampaha district as a research area. Collected data' Vere analyzed using SPSS 22.0 analysis. The data revere analyzed using descriptor's statistics. and mr-rltinomial logistic re-grissino analysis. The results from the study reveal that the determinants of portfolio investment behavior of individuals. Furlhelrnore hove the demographic r,'variable's, economic rarebits, and psychological variables affect the portfolio investment behavior of individuals. Hence, it is recommended that the govemment and concerned investment organization should restructure their investment type phogrins to different educational and income groups of people.