Abstract:
In the tcda-v..'s dynarnic world human resource management has become a vefy
significant anc{ an important management function which companies have to concern
in order fo utilize their wor"kforce efficiently and effectively to achieve their goals and
objectives. 1'his stucl1, v',as conducted to bring insight about the application of training
and development strategies io reiain executive-level employees during the COVID 19
pandemic at Brandix Company and considering the method of training and
development into consideration. The study has been developed by the researcher based
on the applicatic-n of training and development strategies to retain executive-level
employees during the COVID l9 pandemic at Brandix Company. The researcher
includes ditnensicns of strategies of training and development as mobile learning and
social media irrinirrg.
The problem of the study is "What are the application of traifiing and development
strategies to retain executive-level employees during the COVID l9 pandemic at
Brandix Company"' r,vhich is identified by studying the literature gap in this area.
A structured clLrestionnaire was used as the method oiAutu collection and 100 inclividual
executive-level employees in Brandix Company. The quantitative research approach
was used tbr this study. The data were analyzed using descriptive statistics, correlation,
and regression analyses.
The result indicated that the strategies of training and development and employee
retention were high level. The multiple regression models were used to examine the
relationship between independent and dependent variables and indicate that employee
retention was influenced by mobile learning and social media training. The results of
this study also provide insights for both employees and Brandix Company to gain a
better understanding of the key variables that are significantly associated with employee
retention.
