APPLICATION OF TRAINING AND DEVELOPMENT STRATEGIES TO RETAIN EXECUTIVE LEVEL EMPLOYEES DURING THE COVID 19 PAI{DEMIC AT BRANDIX COMPANY, IN SRI LANKA

Abstract

In the tcda-v..'s dynarnic world human resource management has become a vefy significant anc{ an important management function which companies have to concern in order fo utilize their wor"kforce efficiently and effectively to achieve their goals and objectives. 1'his stucl1, v',as conducted to bring insight about the application of training and development strategies io reiain executive-level employees during the COVID 19 pandemic at Brandix Company and considering the method of training and development into consideration. The study has been developed by the researcher based on the applicatic-n of training and development strategies to retain executive-level employees during the COVID l9 pandemic at Brandix Company. The researcher includes ditnensicns of strategies of training and development as mobile learning and social media irrinirrg. The problem of the study is "What are the application of traifiing and development strategies to retain executive-level employees during the COVID l9 pandemic at Brandix Company"' r,vhich is identified by studying the literature gap in this area. A structured clLrestionnaire was used as the method oiAutu collection and 100 inclividual executive-level employees in Brandix Company. The quantitative research approach was used tbr this study. The data were analyzed using descriptive statistics, correlation, and regression analyses. The result indicated that the strategies of training and development and employee retention were high level. The multiple regression models were used to examine the relationship between independent and dependent variables and indicate that employee retention was influenced by mobile learning and social media training. The results of this study also provide insights for both employees and Brandix Company to gain a better understanding of the key variables that are significantly associated with employee retention.