Abstract:
Food delivery apps have grown in popularity as a means of ordering meals since they
are convenient, time-saving, offer a wide range of alternatives, discounts, and
contactless delivery possibilities. The reasons why Food delivery apps are so often used
in the Sri Lankan region of Polonnaruwa, however, are still mostly unknown. The study
of the factors driving the frequency of usage of food delivery apps is important for
providing information on customer preferences and behavior, determining areas for
improvement, and advancing knowledge of technology. Furthermore, delivery app
services as a marketing channel for restaurants and analyzes consumer behavior in food
e-commerce. It can provide insights that can improve business growth, customer
retention and user experience. this study seeks to unrested the variables that motivate
frequent use of food delivery applications.
The study employed a quantitative research design using a self-administered
questionnaire to collect data from 250 food delivery app users ins non-users in the
Polonnaruwa district. The structured questionnaire was used as the method of data
collection and questionnaire consist with two parts as personal information of the
respondent and research information the factors that drive continuous usage of food
delivery apps. Questionnaire included 34 questions with Five Likert scale ranging from
strongly disagree to strongly agree and included no idea. It has been conducted pilot
test to test the reliability of the questionnaire.
The findings show that except perceived risk other variables had high level of like
respondents, and perceived risk had a low level. And also, the result showed Positive
relationships between monetary value and purchase intention, quality of benefit value
and purchase intention, prestige value and purchase intention, information value and
purchase intention. preference value and purchase intention, attitude and purchase
intention and there is a strong negative relationship between perceived risk and
purchase intention.
