Faculty of Commerce & Management: Recent submissions

Now showing items 21-40 of 2766

THE STUDY OF ROLE STRESS AND JOB STRESS AMONG THB MANAGERS OF STATE AND PRIVATE BANKS INGALLE DISTRICT

CHATHURANGA, UWI.MADHUSHAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Employees are the backbone of any organization. They are the most precious and important asset all the assets of any organizatron. Job stress is a part of employee life that should be consider very seriously. So, the ...
A STUDY OF YOUNG WORKING WOMEN'S PURCHASE INTENTION TOWARDS ORGANIC COSMETIC PRODUCTS

SEWWANDI, DM.NIMESHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study examined the influence of Health Consciousness, Environmental Consciousness, Price Consciousness, Availability and tandan Attitude towards purchasing organic cosmetic products of rr,'omen employees in selected ...
THE INFLUENICE OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND. LOYALTY: THE MEDIATION EFFBCT OF BRAND AND VALUE CONSCIOUSNESS: SPECIAL REFERBNCE TO WORKING WOMBN WHO ARE USING COSMETICS IN BADULLA DISTRICT

SINDUJA, RAJENDRAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study aims to investigate the influence of social media -lit. ting on brand loyalty, with the mediation effect of brand consciousness and value consciousness among working women who are using cosmetics in the Badulla ...
BUILDING CORPORATE REPUTATION THROUGH CORPORATE SOCIAL RESPONSIBILITY: THE MEDIATING ROLE OF EMPLOYER BRANDING-SPECIAL REFERENCE TO BANKING EMPLOYEES IN BATTICALOA DISTRICT

SIVENTHIRAN, JAKSHALA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study investigates the relationship between CSR, employer branding (EB), and corporate reputation (CR). And the research investigates the role of EB as a mediator using organizational signaling theory. So, the study ...
ROLE OF INNOVATION, NEED FOR COGNITION AND MARKETING CAPABILITIES ON MARKETING PERFORMANCE OF.SMES IN BATTICALOA DIVISION

NILAKSHAN, THAMBIMUTHU (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

In today's contorni world, no business can afford to be uncompetitive. This situation requires innovation to survive and grow. The small and medium enterprises also face competition in the dynamic business event. Hence, ...
THE IMPACT OF COLLECTIVE LEADBRSHIP 01\ JOB PERFORMANCE AND SATISFACTION OF GOVBRNMBNT SECTOR EMPLOYBES IN AMPARA DISTRICT (WITH SPECIAL REFERENCE TO DIVISIONAL SECRETARIATS OFFICE EMPLOYEBS)

DEVINDA, RM.ISURU (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study examined the impact of Collective Leadership'fn the Job Performance and Satisfaction of Government sector employees in Ampara District with special reference to Divisional Secretariats Off,rce employees. The ...
ENTREPRENEURIAL ROLE-MODEL EXPOSURE, SELF-EFFICACY, AND WOMEN'S ENTREPRENEURIAL INTENTIONS IN RATNAPURA DISTRICT

SAMPATH, S.LAHIRU (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This research investigates the Identifying factors Affecting Women's Entrepreneurial Intentions. Special References to women entrepreneurs in Rathnapura District. In this research, there are two independent variables ...
ELECTRONIC CUSTOMER RELATIOI{SHIP MANAGEMEI{T (B-CRM)ANDCUSTOMERLOYALTY:THEMEDIATING ROLE OF CUSTOMER SATISFACTION IN THE BANKING INDUSTRY: SPECIAL REFERENCE To BATTICALOA

KEETHANSALY, PAVANANTHAM (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study examined the impact of E-CRM on customer rloyalty with the mediating effect of customer satisfaction in the banks. Customer satisfaction is important for loyalty because when the customers are satisfied with ...
TRANSACTIVE MEMORY SYSTEMOS IMPACT ON TEAM rERFoRMANCE THRouGH Kr\owlnuin euAr,rry AND PERCEIVBD KNOWLEDGB SATISFACTION IN BANKII{G SECTOR: SPECIAL REFERENCE TO BATTICALOA DISTRICT

KINTHUJA, SANMUGANATHAN (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Nowadays, banking sectors are facing more complexity inrgharing knowledge among employees. The well-developed transactive memory system (TMS) helps the banking sector for effective knowledge sharing. Effective team ...
ANTACEDENTS OF ORGANIZATIOI{ IDBNTIFICATION IMPLICATIOI{ FOR EMPLOYEE PERFORIiiANCE OF STATE AND PRIVATE SBCTOR BANKS IN BATTICALOA DISTRICT

KUVAISAN, THANKAVEL (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study investigates the relationship between antecedents of organrzational identification implication for employee performance of state and private sector banks in Batticaloa District. This study was implemented with ...
IMPACT OF SOCIAL MEDIA USAGE ON SALES OF BEAUTY SALONS IN TRINCOMALEE PERFORMANCE DISTRICT

TI{AKSHIL, BM.NIPUNI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Platforms for social networks offer thorough information as well as very adaptable and straightforward management tools. Although social media is significant, businesses are still hesitant to use it, frequently questioning ...
INNOVATION CAPABILITY IN ACHIEVING EMPLOYEES' PERFORMANCE OF INSURANCE COMPANIES IN BATTICALOA DISTRICT By: PERINPARAJAH MATHURANTHAKI EUirs/2017/MS/040 INDEX NO: MS 2000

MATHURANTHAKI, PERINPARAJAH (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The objective of this study clarifies the issue of whether innovation capability has positive effect on individual job performance of insurance companies' employees in Batticaioa district. Meanwhile individual job ...
A STUDY ON THE RELATIONSHIP BETWEBN PERCEIVEI) ENVIRONMENTAL SUPPORT AND EMPLOYBE GREEI'I BEHAVIOR (WITH SPECIAL REFERENCE TO THE EMPLOYEES OF THE COMMERCIAL BANKING SBCTOR IN TRINCOMALBE)

LAKMALI, MK.UDESHIKA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The purpose of this research study is to explore the rmediating role of perceived corporate hypocrisy in the relationship between perceived environmental support and employee green behavior of the commercial banking ...
IMPACT OF INTERPBRSOI{AL EMOTIO\REGULATION OF MANAGERS ON SUBORDINATE'S JOB PERFORMANCE OF BANKING SECTOR IN TRINCOMALEE DISTRICT

KAWSHANI, SA. JANENDRI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The purpose of this study is to examine the impact of interpersonal emotion regulation of managers on subordinate's job performance of banking sector in Trincomalee district. Existing levels of interpersonal emotion ...
THE IMPACT OF RBBRANDINIG ON CONSUMER LOYALTY: THE MEDIATING ROLE OF BRAND IMAGE WITH SPECIAL REFERENCE OF GLOW AND LOVELY PRODUCTS

DE SILVA, HDH.THAKSIIILA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This research study examines the impact of rebranding onkconsumer loyalty with the mediating role of brand image in the relationship between rebranding and consumer loyalty with specific focus on "Glow & Lovely" products ...
Impact of Applying Good Governance Principles on Employee Performance of State and'Frivate Banking SECTOR: A COMPARATIVB STUDY BETWEEN STATE AND PRIVATE BANKS (WITH SPECIAL REFEREI{CE TO SELECTED STATE AND PRIVATB BANKS II'I BATTICALOA)

PRABHANJA, KA.THIRA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study examined the impact of applying Good GovernHnce principles on Employee performance of state and private sector banks in Batticaloa with a comparison between state and private banks, with special reference to ...
FACTORS INFLUENCING ON SWITCHI\{G BEHAVIOUR OF MOBILE USERS TOWARD SBRVICE PROVIDERS A COMPARATIVE STUDY BETWEEN YOUNG AND OLD ADULTS IN TRINCOMALEE DISTRICT

GUNASINGHE, MG. HANSANI SAUMYA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

With the development of technology, telecommunications services have emerged a necessity in the modern world. ln the past mobile service companies only provided voice calls SMS as forms of communication. Switching behaviour ...
THE RELATIOI{SHIP OF OCCUPATIOI{AL STRESS FACTORS AMONG EMPLOYEES OF SELECTED PUJ}LIC AND PRIVATE SECTOR II{SURANCE COMPANIES IN MATALE DISTRICT

KASUN BANDARA, PR.ARAVINDA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The insurance industry in the 21st century operates in a co*nplicated and unpretentious setting classified by changing situations and highly impulsive economic climates. The Sri Lankan insurance industry serves as a ...
THE IMPACT OF SPIRITUAL INTELLIGE]\CE OI{ ETHICAL BEHAVIOR OF EMPLOVEE

CHANDRAMALI HERATH, HM.E SAKULI SANOJA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Ethical behavior of employee may exist among employeres who have inner feelings of having better work experiences by using their spiritual experiences, and also to nurture these by creating meaningful ethical work ...
IMPACT OF LEADER HAPPII{ESS ON SUBORDTNATE HAPPII\ESS !J (WITH SPECIAL REFBRENCE OF BANKTNG SBCTOR IN AMPARA DISTRICT)

MADHUWANTHI, AM. AYESHA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The purpose of this research study is to explore the leader happiness have impact on subordinate happiness of banking sector in Ampara district. This research examines the existing levels of leader happiness, hedonic ...

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