Faculty of Commerce & Management: Recent submissions

Now showing items 41-60 of 2766

MEDIATING EFFECT OF AI{XIBTY TO SHB INFLUENCING FACTORS OF CONSUMER PAI{IC BUYING BEHAVIOR DURING BCONOMIC CRISIS IN SRI LAI{KA WITH SPECIAL RBFBRENCE TO RATNAPURA DISTRICT

JAYASURIYA, SHI.KUMUDUNI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The research was conducted to evaluate the mediatr$g effect of anxiety to the influencing factors of consumer panic buying behaviour. As a developing country, Sri Lanka is undergoing continuously changes for many reasons. ...
ELECTRONIC MARKETING ORIENTATION OF RESTAURANTS IN THE CONTEXT OF BATTICALOA REGION

THILEEPAN, SANDRASEHARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Restaurants hold significant importance in a Country.ltContributing to cultural preservation, economic growth, tourism, social interactions, job creation, food security, and overall well-being. In the era of digitalization, ...
MOTIVATIOI\ FOR PROMOTTNG THE CONSUMPTION OF GREEN PRODUCTS IN ANURADH.SURA DISTRICT

WICKRAMASINGHE, WAH.PIYUMI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

As consumers in developing nations use their rising pqgchasing power to mimic the consumption patterns of economically advanced nations, the global consumer market continues to expand. Providing green products (GP) for ...
THE IMPACT OF INTERNAL COMMTJI\UCATION ON EMPLOYEE PERFORMANCE IN BAIIKING SECTOR: SPECIAL REFERENCE TO BATTICALOA DISTRICT

ALEXSHAN, SANTHIRAKUMARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Banks are regarded as the backbone of economies, whether it is just for a single state or country or if considered for the globe as a whole. There are many challenges that Banks face in the modern economy such as lack ...
WORKPLACE FLEXIBILITY AND EMPLOYEE ENGAGEMENT IN SERVICE SECTOR: ROLE OF SEGMENTATION PREFERENCE

THANUJAN, SIINTHARALINGAM (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Workplace flexibility has become a hot topic in the contgnporary workforce due to it's potential to improve employee well-being and organizatronal outcomes. in the service sectors, where employee engagement is crucial ...
SMART TECHNOLOGY USAGE INTENTION OF UOURISM SECTOR IN BATTICALOA

THANUS HANTH, KATHIRAMATHAMBY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The tourism sector in Batticaloa has yet to fully embrace the use of smart technology, which may hinder its competitiveness and growth. This study aims to identify,' the factors that influence hoteliers' intention to use ...
ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM), CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION FROM BANKING SECTOR: A COMPARATIVE STUDY BETWEEN STATE AND PRIVATE BANKS IN NUWARA ELIYA DISTRICT.

NEELAWATHURA, NEELAWATHURA WALAWWE MAHESH RASIKA BANDARA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

CRM holds a significant position in the banking industry as there a.re very little to differentiate in banking industry in terms of the products and services available and hence it comes to better customer services and ...
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES t* ON BRAI{D AWARENESS, BRA}{D IMAGE AND BRAND LOYALTY: SPECIAL REFBRENCB TO COSMBTIC PRODUCTS IN BATTICALOA DISTRICT

SUTIIAPARAN, RUSHANTHINI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The purpose of this thesis is to gain further underst#ding of how Social Media Marketing Activities effect on firm's Brand Awareness, Brand Image and Brand Loyalty. The study was conducted within the cosmetic industry ...
IMPACT OF WORIGLACE SPIRITUALITY 01\ BTHICAL BEIIAVIOR OF EMPLOYEB WITH SPECIAL REFBRENCE TO !e BANK EMPLOYEES IN BATTICALOA DISTRICT

RISWAN, VELLATHAMBY MOHAMED (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study investigates the relationship between input of workplace spirituality on ethical behavior of employees with special reference to Bank employees in Batticaloa District. This study was implemented with three ...
IMPACT OF COORDINATION, PSYCHOLOGICAL SAFBTY' AND JOB SECURITY ON EMPLOYEE'S JOB PERFORMANCE: THE MODERATING ROLE OF COERCIVE PRESSURE IN TNSURANCE COMPANIES, BATTICALOA.

JINUJAN, EASVARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The objective of this study is to investigate the impact of coordination, psychological safety, and the job security on employee's job performance, and the moderating role of coercive pressure in insurance companies in ...
IMPACT OF MULTI CHANNEL INTERGRATION SERVICE QUALITY ON RETAILER BRAND EQUITY: THE MEDIATING ROLE OF BRAND TRUST, (WITH SPECIAL REFERANCE IN HAMBANTOTA DISTRICT)

HASARANGI, HEWA GAMAGE CHAMATHSALA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

In the twenty first century, every organization a.re operating in a very competitive environment and banking sector's environment is also very competitive. In this situation, it is very important to enhance multichannel ...
DETERMII\ANTS OF CUSTOMER'S INTENTTOI\S TOWARDS EI{VIROMENTALLY SUSTAINABLB BAI{KING (SPECIAL REFEREI{CE OF BANKII{G SECTOR IN TRINCOMALEE DISTRICT)

SURESHKUMAR, AMIRTHANA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The increasing urbanization and changing consumption patterns are putting great strain on environmental sustainability. The consumption patterns need to be reformed due to the great contribution to rising carbon emissions. ...
IMPACT OF INTERPERSONAL EMOTION REGULATION OF MANAGERS ON SUBORDINATE'S JOB PERFORMANCE OF BANKING SECTOR IN KURUNEGALA DISTRICT

SANJULA, MA.KUUVINDA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The objective of this study is to examine the impact of Interpersonal Emotion Regulation of Managers on Subordinate's job perfonnance of Banking Sector in Kurunegala District. The goal of this study is to improve our ...
TOP MANAGEMENT GREEN COMMITMENT AND GREEN INTELLECTUAL CAPITAL AS HOTEL ENVIRONMENTAL PERFORMANCE

MUTHUKUMARANA, GAYASHAN DINUKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Over the years, economists, policymakers, and researchers have engaged in a heated discussion about how top management green commitments green intellectual capital effect hotel environmental performance. Less clear ...
FACTORS INFLUENCING ON ADOPTION OF SOCIAL MEDIA MARKETING AMONG MICRO AND SMALL SCALE ENTERPRISE IN POLONNARUWA DISTRICT _ A COMPARATIVE STUDY

RATHNAYAKA, RATHNAYAKA MUDIYANSELAGE SURAJ MALINDA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Social media marketing has become a Crucial component of marketing strategies for businesses of all sizes, especially for Micro and Small Scale Enterprises (MSSEs) looking to reach a wider audience and improve customer ...
IDENTIFYING THE IMPACT OF FACTORS THAT ON THE SUSTAINABLB CONSUMPTION BBHAVLOUR OF THE YOUNG GENERATION IN THE ANURADHAPURA DISTRICT

DISSANAYAKA, DM.SRI LAL (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

'Ihis study examines the impact of factors that on sustainable consumption behaviour among the young generation. With sustainability b."or#ng an increasingly important globally and especially Sri Lanka, understanding the ...
THB IMPACT OF ORGAI{IZATIONAL CULTURE ON LEADERSHIPOS DECISION MAKINGNG IN SELECTED APPAREL FIRMS

SAMARAWEERA, OVITIGALA VITHANAGE ACHINI SEWWANDI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The purpose of this study is to examine the impact of organizational culture on leadership's decision making in selected apparel firms (Carlos Embellishers (Pvt) Ltd, New Universe Corporate Clothing (Pvt) Ltd, Mila Fashion ...
WORK LIFE BALANCE OF WOMEN EI{TREPRENEURS IN BATTICALOA.

LITHURSANA, SUTHAKARAN (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

In toda3,"s oleanonic lv*rid, no business can idled to lure uncompetitive. This situation requires innovation to survive and grow. It is not possible to achieve an innovative institution without satisfaction of entrepreneurs. ...
THE IMPACT OF EMOTIONAL II{TELLIGENCB AND FROI{TLII'IE EMPLOYEE ADAPTABIT,ITY ON JOB PERFORMANCE: A STUDY ON HEALTH ASSISTANTS IN TEACHING HOSPITAL BATTICALOA

SITHRAVEI, ARCHANA (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

Adaptable frontline employees are an asset for the organization and customer alike as they are an indispensable part of service experience. They are subjected to pressures which are not found on any other, positions in ...
FACTORS AFFECTING HOUSEHOLD'S {NTENTTON TO SAVE ENERGY: THE CASE OF BATTICALOA DISTRICT ERAWR PATTU DIVISIONIAL SECRETARTAT AREA

SAJITHA, UTHAYAKUMARAN (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

The rapid increase in energy consumption is becoming a very important issue in Sri Lanka. Sri Lanka mostly depends on nonrenewable energy sources. These resources are not available In Sri Lanka. Therefore there is a need ...

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