Faculty of Commerce & Management: Recent submissions

Now showing items 61-80 of 2978

ANALYSIS OF FACTORS INFLUENCING INTENTION TO LEAVE AMONG YOUNG EMPLOYEES:

VEHARA RIVITHILINI, ABEYWEERA GUNAWARDANA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The rising rate of employee intention to leave, particularly young employees, is a source of great concem for organizations in the contemporary business environment. The root causes that influence the intention of young ...
THE IMPACT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES ON FIRM PERFORMANCE :

CHATHURIKA KUMUDUNI JAYASEKARA, JAYASEKARA MUDIYANSELAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

As with digital change, social customer relationship management (social CRM) has emerged as the essential strategy to enhance firm performance by cornbining traditional customer relationship practices with social media ...
THE IMPACT OF LEADER MEMBER EXCHANGE RELATIONSHIP ON EMPLOYEE JOB PERFORMANCE IN BANKING SECTOR IN AMPARA DISTRICT :

RAKSHANA, MAHARASAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

'fhis rescarch explores the impact of the Leader-Mcmbcr Exchange (LMX) rclationship on crnployee job perfonnancc, with a specific focus on the mediating rolc of organizational oulture within thc banking scctor in thc ...
DEPARTMENTS OF CUSTOMER SATISFACTION ON LIFE INSURANCE IN SRI LANKA

MADHUSANKHA JAYALATH, RAJAMUNI DEWAGE THIMIRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study examines the determinants of customer satisfaction with life insurance services in Sri Lanka, a nation with an emerging middle-class population and increased competition among insurance firms. with an appreciation ...
THE IMPACT OF SOCIAL SUPPORT ON EMPLOYEE JOB PERFORMANCE MEDIATED BY INNOVATIVE WORK BEHAVIOUR IN BANKING SECTOR OF BATTICALOA DISTRICT

JAHASHAAH, SATHEESHWARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study explores the impact of social support on employee job performance mediated by innovative work behavior in banking sector of Batticaloa District. The research was conducted through a survey targeting employees ...
HIGH PERFORMANCE ORGANIZATION FRAMEWORK AND ORGANIZATIONAL PERFORMANCE :

MATHURSHANA, RAJARETNAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study explores the impact of the high perfonnance organization fiamework on organizational perfbrmance in llnancial institutions in Batticaloa, Sri Lanka' The high performance organization framework, developed by ...
THE IMPACT OF BRAND AWARENESS, BRAND LOYALTY, AND BRAND ATTITUDES ON ONLINE PURCHASE INTENTION OF GENERATION Z IN POLONNARUWA DISTRICT, SRI LANKA

SHALINI MADHUSHANI, RANAMUKA RALALAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

online shopping has grown in popularity in the digital age, especially among Generation Z customers who are very active online' In the Polonnaruwa District of Sri Lanka' this study investigates the influence of brand ...
THE IMPACT OF CUSTOMER ORIENTED HRM ON EMPLOYESS'S CUSTOMER ORIENTATION:

SASITHARAN, VERTHISHALINI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This siurSy inves.rigates the iinpaci of custciner-oriented Humarr Resource Management (CO-HRh4) oil Employee Customer Orientation (E'CO) within the selected banks in Nuwara Eliya District of sri Lanka. The study also ...
THE IMPACT OF PERCEIVED CORPORATIVE SOCIAL RESPONSIBILITY ON EMPLOYEE GREEN WORK BEHAVIOR:

SARINTHA, THAVARASA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of perceived Corporate Social Responsibility (CSR) on employee green work behavior, with a particular focus on the mediating role of organizational commitment. As sustainability becomes ...
THE MEDIATING ROLE OF MENTAL HEALTH OF EMPLOYEE IN THE RELATIONSHIP BETWEEN CYBER LOAFING AND JOB PERFORMANCE :

EVANGELINE SHERUNITHA, ANANDARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

The rapid advancement of internet technology has transformed the modern workplace, offering numerous benefits while simultaneously introducing new challenges. One such challenge is cyberloafing, a behaviour characterized ...
RESPONSIBLE LEADERSHIP IMPACTS ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE WITH THE MEDIATING EFFECT OF SUSTAINABLE HRM WITH A SPECIAL REFERENCE TO SELECTED APPAREL SECTOR IN RATNAPURA DISTRICT

SHARANIYA DHARSHANI, S. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of responsible leadership on sustainable organizational performance with the mediating effect of sustainable Human Resource Management (HP.M) within Sri Lanka's apparel industry ...
THE IMPACT OF GREEN ORGANIZATIONAL CULTURE ON SUSTAINABLE ENVIRONMENTAL PERFORMANCE WITH THE MEDIATING ROLE OF EMPLOYEE GREEN CREATIVITY

KANITHARSHAN, PULENTHIRAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

In today,s rapidly evolving business landscape, environmental sustainability has emerged as a strategic priority for organizations. In this context green organizational culture plays a vital role in fostering environmentally ...
DIGITAL NATIVES ATTITUDE TOWARD ONLINE VIDEO ADVERTISHMENT EFFECT ON IMPULSIVE BUYING TENDENCY IN JAFFNA DISTRICT:

ARUDKUMARAN, BAVETHTHIRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study examines the influence of digitat natives' attitudes on impulsive buying tendency, with particular emphasis on the mediating role of attitude toward online video advertisement. The research was conducted in ...
THE EFFECTS OF CONSUMERS CULTURAL SENSITIVITY, ETHNOCENTRISM AND DEMOGRAPHICAL CHARACTERISTICS ON ATTITUDE TOWARD LUXURY FASHION BRANDS IN SRI LANKA :

SEWWANDI MANEESHA, KISHOR KUMAR (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This research study provides a comprehensive understanding of how Consumers' Cultural Sensitivity, Ethnocentrism, and Demographical Characteristics impact consumer attitudes toward luxury fashion brands in Sri Lanka, ...
MEDIATING ROLE OF OPERATIONAL EXCELLENCE IN THE RELATIONSHIP BETWEEN TECHNOLOGY ADOPTION AND PERFORMANCE OF BANKS IN BATTICALOA REGION OF SRI LANKA

JEYAMALINI, RASARETHINAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of Technology Adoption on Banking performance, with Operational Excellence serving as a mediating variable, in the Batticaloa region. The research specifically examines five independent ...
ASSESSING ECOPRENEURSHIP ON COMPOSITE SUSTAINABILITY IN FOOD AND BEVERAGE INDUSTRY IN NUWARA ELIYA DISTRICT

ANUSHA, RENGASAMY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the relationship between ecopreneurship practices and composite sustainability, with the mediating effect of green innovation, in the food and beverage industry in Nuwara Eliya District. The ...
IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT (GHRM) ON FIRM'S ENVIRONMENTAL PERFORMANCE WITH THE MEDIATING EFFECT OF GREEN ORGANIZATIONAL CULTURE IN SELECTED BANKS IN MATALE DISTRICT

AVISHKA TIRON SIRIWARDANA, MANAMENDRA GEDRA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

GHRM includes the integration of green management principles into HR activities such as recruitment, selection, training, employee growth, and performance evaluation. This research examines the influence of GHRM on the ...
IMPACT OF ORGANIZATIONAL ETHICAL CLIMATE ON EMPLOYEE PERFORMANCE WITH THE MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOUR

INDRAKUMAR, SUJEEKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

In the rapidly evolving landscape of the banking sector, organizational ethical climate has emerged as a critical determinant of employee performance and workplace integrity. This study investigates the impact of ...
SOCIAL MEDIA MARKETING IMPACT TO THE CONSUMER PURCHASE INTENTION IN SRI LANKAN RESTAURANTS

KAVEESHA IMASHANI, SENEVIRATHNA HERATH MUDIYANSELAGE (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

In today's digital economy, social media has transformed the way businesses communicate with consumers, especially in the restaurant industry. This study explores the impact of Social Media Marketing (SMM) on consumer ...
CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE ENGAGEMENT:

PRETHIKA THAMILSELVAN, ILANTHAMILSELVAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2025)

This study investigates the impact of corporate social responsibility on employee engagement in the hotel sector in the NuwaraqliyaDistrict, Sri Lanka' with a specific focus on the mediating roles of personal environmental ...

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