Faculty of Commerce & Management: Recent submissions

Now showing items 81-100 of 2766

THE IMPACT OF EMPLOYER.EMPLOYEB RELATIOI{SHIP ON ORGANIZATIONAL COMMITMENT *N APPAREL SECTOR ORGANIZATIONS IN MATARA DISTRICT

MADHUSHIKA, SAPNI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Organizations are under constant pressure as a result ofrincreased competitiveness and the need to achieve efficiency savings. As a result, large-scal e organizational changes, including as mergers, downsizing, and new ...
MILLENNIALS' ATTITUDES TOWARDS THE COMMUNICATIOI\ EFFECT OF YOUTUBNhINNXETING : THE CASE OF BATTICALOA DISTRICT ERAVURPATTU DIVISION

VINOGINI, POORANACHANTHIRAN (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

YouTube (YT) is the largest global digital video information and communication technology (ICT) channel and has become an important channel for companies and their brands to reach younger target markets with their marketing ...
WOMEN ENTREPRENEUR' S ATTITUDE {ryW.q.RD DIGITAL TRAI\SFORMATIO}\ IN SMALL AND MEDTUM-SIZED ENTERPRTSES: MBDIATING ROLE OF DIGITAL CAPABILITIES

JATHURSANA, SANTHIRAKUMAR (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The Covid-19 pandemic has imposed the government to "firovide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. In general, some believe that women are ...
ROLE OF MICROFINANCE II{ EMPOWERING SMALL-SCALE ORGANIZATIONS IN ANURADHAKJRA DISTRICT

KUMARASINGHE, DIVYANJALI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Nowadays, microfinance plays a strategic role than in tH" past. Microfinance consider as a tool that could be used to influence directly or indirectly develop the small-scale businesses and entrepreneurs. By adopting ...
SUPPLY CHAIN MANAGEMENT PRACTICES AND SUPPLY CHAIN MANAGEMENT PERFORMANCE EFFECTIVENESS OF MANUFACTURING FIRMS IN TRII{COMALEE DISTRICT

JAYAMANNA, SHALIKA (2023)

Supply chain effectiveness helps to provide many direct and indirect benefits for suppliers and manufacturing companies, where it represent the ability to invent and produce solutions that add more value to (customers) ...
RETAILER - COT.{SUNIER SUSTAII{ABLE BUSINESS ENVIRONMENT: HOW COI{SUMERS' PERCEIVED BENEFITS ARE TRANSLATED BY THE ADDITION OF NEW RETAIL CHANNELS, SPECIAL REFBRENCE NUWARA-ELIYA DISTRICT

KODISKUMAR, KALAIVANAN (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Consumers currently live in a multi-channel shopping &,ri.oo*.nt. To make the most of their ongoing multi-channel businesses and provide customers a sustainable experience while shopping, retailers have expanded their ...
CONSUMER ETHNOCEI.ITRISM AI{D ITS INFLUENCE ON IMPULSIVB BUYING BEHAVIOUR I\NUWARA-ELIYA lF DISTRICT MILK POWDER MARKET: THE MODERATION EFFBCT BY THE COI\SUMER IMPULSIVENESS TRAITS

GAMAGEDARA, SURANGANI KUMARI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study aims to investigate of consumer ethnocentrism and its influence on impulsive buying behaviour.it mainly focuses on the .or#,r-., of milk powder market in Nuwara-Eliya district. Research tends to assess consumer ...
A COMPARATTVE STT]DY OF THE IMPACT OF ETHICAL Sr LEADERSHIP oN EMPLoYEES' READINnSS To CHANGE BETWEEN STATE AND PRWATE BANKS IN BATTICALOA I}ISTRICT

PATHUSHAN, SUTHAKARAN (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

No firm can afford to be uncompetitive in the current economic climate. To survive and advance in this environment, ingenuity is required. Without huppy personnel, an innovative organization is impossible to create. ...
IMPACT OF COLLECTIVE LEADERSHI4 ON EMPLOYEE 'd PERFORMANCE AND JOB SATISFACTION IN THE BANKING SECTOR IN BATTICALOA DISTRICT

KRISHANTHAN, KANTHASAMY (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

This study aims to investigate the impact of Collectiv6 Leadership on Employee Performance and Job Satisfaction in the banking sector in the Batticaloa district. The research uses a quantitative research approach to ...
THE IMPACT OF INTERNAL MARKETING ON MARKETING PERFORMAI{CB OF PRIVATE AND PUBLI&BANK SECTOR IN TRTNCOMALEE DTSTRICT

JEEVANKUMAR, MIRUSHA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

Internal Marketing is focusing and revisiting the manageable, productive and support services of employees in the front and back end of business operations. . Intemal marketing is used to encourage employees to perform ...
CRITICAL SUCCESS FACTORS OF WOMEN ENTREPRENEURS OF SMALL AND MEDIUM ENTERPRTSES IN VAVUNIYA DISTRICT

RAJARATHNA, RC.SRIYAMALI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

This study attempted to identify Critical Success Factors of Women Entrepreneurs of Small and Medium Sized Enterprises in Vavuniya District. The study examined five (05) factors that influence women entrepreneurs' success. ...
CUSTOMER RELATIONSHIP 1\{AI'IAGEMENT PRAC TICE S IN THE BANIilNG SECTOR IN KURUNbGALA DISTRICT

BOWATHTHA, ANURADHI (2020)

Customers play a predominant role in service markfoing. Financial services pose a challenging and bear professional skill in designing product/services. Out of other financial service, banking is oldest and important ...
A STUDY ON SERVICE QUALITY AND CUSTOMER SATISFACTION OF DIVINEGTJMA COMMUNUTTY BASED BANK IN SANTHIVSLY, I{IRAN I}IVISIONAf, SgCRATARIAT DIYISION

VITHURIYA, ARASARETNAM (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2020)

கிரான் பிரதேச செயலகப் பிரிவிற்குட்பட்ட வாழ்வின் எழுச்சி சமுதாய அடிப்படை வங்கியினால் வறிய மக்களுக்கு பல்வேறு சேவைகள் வழங்கப்படுகின்றது. இருந்தபோதும் பயனாளிகனால் உரிய நேரத்தில் சேவைகளை பெற்றுக்கொள்ள முடிவதில்லை. இதேவேளை வங்கி ...
THE IMPACT OF OPERATING CYCLE ON FIRh{'S PROFITABILITY IN THE MATERIAL SECTOR IN SRI LANKA

PREMATHILAKA, BGP.LAKMALI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

The purpose of this study is to examine the impact of operating cycle on the f-tram's profitability in the material sector companies in Sri tandan return on assets ratio (ROA) used as firm's profitability measures and ...
EMPLOYEE LEARI{ING ORIENTATION, EMPLOYEE IMPROVISATION AND EMPLOYEE CREATIVITY

KUMARA, MUJMI.RAJITHA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2021)

The purpose of this research study is to explore the Tbvel of employee learning orientation, employee improvisation and employee creativity and measure the relationships among them in selected two apparel firms, because ...
THE IMPACT OF BRAND IMAGE ON THE RELATIONSHIP BETWEEN PERCBIVED QUALITY OF MOBILE PHONE FEATURES AND BUYING BEHAVIOR IN GAMPAHA DISTRICT

ABESEKARA, DILANTHA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2020)

Since the development of communication technology, the mobile phone has become the important aspect of day-to-day human life in the modern world. Around 4"9 billion people worldwide actually ownT "2 billion smartphone ...
COMPARISON BETWEEN THE SERVfFE QUALITY OF PERSONAL BANKING SERVICE BETWEEN COMMERCIAL BANKS AND FINANCE COMPANIES IN MATALE DISTRICT

SUGATHADASA, DEEPANJALEE (2020)

Service quality is an attitude or global judgment about th{puperiority of a service. To be globally competitive, service industries must achieve a service quality service that exceeds customer's expectation. Service ...
STUDY ON WORK LTFE BALANC4 AND WOMEN ENTREPRENEURS IN MANMUNAI NOftTH BATTICALOA

ASHOK, THARSIYA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2021)
DETERMINANTS OF SELF AND SOCIAL LEARNING BEHAVIOR AMONG b THE EUSL STUDENTS: A COMPARATIVE STUDY AMONG THE FACULTIES OF EASTERN UNIVERSITY, SRI LANKA

YOGANDRAN, THURSHANTHINI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2021)

This study investigates the determinants of self and social learning behavior among the EUSL students in a comparative basis. This study eliminates the empirical knowledge gap in Eastern University, Sri Lanka regarding ...
மக்களின் வாழ்க்கைத்தரத்தினை உயர்த்துவதில் அம்கோர் நிறுவனத்தின் நுண்கடன் உதவியின் மூலம் மட்டக்களப்பு மாவட்டத்தின் கோறளைப்பற்று மற்றும் கோறளைப்பற்று தெற்கு பிரதேசங்களில் ஏற்பட்ட தாக்கம் பற்றிய ஓர் ஆய்வு

நிமலன், பா.நெவில் (Faculty of Commerce and Management Eastern University, Sri Lanka, 2021)

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