Faculty of Commerce & Management: Recent submissions

Now showing items 321-340 of 2766

IMPACT OF COVERT MARKETING ON YOUNG CONSUMERS BUYING BEHAVIOUR SPECIAL REFERENCE TO FAST FOOD INDUSTRY

KRISHANTHANIE, RAMAKUMAR (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

This study examined the impact of covert marketing on young consumers buying behavior special reference to fast food industry in Batticaloa. Fast food firms in Batticaloa pay novel attitude in promote their products and ...
STATE OF HEALTH AND SAFETY AMONG THE CONSTRUCTION WORKERS AT BATTICALOA

SOPIKA, RAMALINGAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

In developing countries, construction sector is one of the most important sectors that have a great contribution to economic development with its employment capacity and added-value to the economy. On the other hand, due ...
A STUDY OF CUSTOMER INVESTMENT BEHAVIOUR TOWARDS LIFE INSURANCE POLICIES WITH SPECIAL REFERENCE TO INSIIRANCE COMPANIES IN BATTICALOA

THISSIYA, LESLY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

In marketing environment customers are the key factor. The main focus of this study is to investigate the investment behaviour of customers. It is about study to the factors determine the customer's behaviour towards ...
A STUDY OF CUSTOMER INVESTMENT BEHAVIOUR TOWARDS LIFE INSURANCE POLICIES WITH SPECIAL REFERENCE TO INSIIRANCE COMPANIES IN BATTICALOA

THISSIYA, LESLY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

In marketing environment customers are the key factor. The main focus of this study is to investigate the investment behavior of customers. It is about study to the factors determine the customer's behavior towards ...
A STUDY OF CUSTOMER INVESTMENT BEHAVIOUR TOWARDS LIFE INSURANCE POLICIES WITH SPECIAL REFERENCE TO INSIIRANCE COMPANIES IN BATTICALOA

THISSIYA, LESLY (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

In marketing environment customers are the key factor. The main focus of this study is to investigate the investment behavior of customers. It is about study to the factors determine the customer's behavior towards ...
THE MEDIATING IMPACT OF CUSTOMER SATISFACTION IN R.ELATION OF BRAND EQUITY AND BRAND LOYALTY: A COMPARATIVE STUDY BETWEEN PEOPLE'S LEASING AND FINANCE PLC COMPANY AND HNB FINANCE LIMITED WITH BRAND CHANGE

THANUSHAN, KOAVINDHARAJAH (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in People's leasing & finance pLC and HNB finance limited Batticaloa city branch. The study uses five dimension ...
ASSESSING THE WASTE MANAGEMENT PRACTICES AMONG GUESTHOUSES IN BATTICALOA DISTRICT

YAKASAALINEE, THAYAAPARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

The hotel industry is one of the biggest earners of revenue in Sri Lankas current economy' The increasing number of tourist arrivals increases the high amounts of energy and water consumption while generating higher ...
EXISTING REALITIES AND SUSTAINABLE PATHWAYS FOR HOUSEHOLD WASTE MANAGEMENT IN BATTICALOA MUNICIPAL COUNCIL AREA

THILAKSHINI, SANTHGIRASEKARAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Household Solid Waste Management has become problematic in urban areas especially in developing countries like Sri Lanka due to increased waste generation and financial constraints. The study was conducted to Existing ...
STATE OF HEALTH AND SAFETY AMONG THE CONSTRUCTION WORKERS AT BATTICALOA

SOPIKA, RAMALINGAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

In developing countries, construction sector is one of the most important sectors that have a great contribution to economic development with its employment capacity and added-value to the economy. On the other hand, due ...
IMPACT OF COVERT MARKETING ON YOUNG CONSUMERS BUYING BEHAVIOUR SPECIAL REFERENCE TO FAST FOOD INDUSTRY

KRISHANTHANIE, RAMAKUMAR (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

This study examined the impact of covert marketing on young consumers buying behavior special reference to fast food industry in Batticaloa. Fast food firms in Batticaloa pay novel attitude in promote their products and ...
EMPLOYEES' MISBEHAVIOURS IN NON.PROFIT ORGANIZATTONS . AN EXPOLORATORY STUDY

GANANAPRAGASAM, N.VINOJINI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Organizational Misbehavior is an important subject that needs to be seriously understood as it represents a reality of work life amongst employees in organization. Each and every employee should be concerned about this ...
FACTORS AFFEVTING TO THE SUCCESS OF SPARE PART IMPORTING BUSINESSES IN GAMPAHA DISTRICT OF SRI LANKA

ATTANAGODA, AK.LAHIRUBANDARA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Spare parts are required for every vehicle. Because vehicles are depreciating from the very first day of it use. Automobile spare part businesses are needed when vehicles need to replace its parts if any damage caused. ...
ENERGY CONSERVATION BEHAVIOUR OF THE EMLOYBES AT WORIGLACE _ SPECIAL REFERENCE TO EMPLOYEES OF MANMUNAI NORTH DIVISIONAL AREA.

PRIYANTHAN, RAGULAKUMAR (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Managing the energy conservation has become a most important phenomenon in Intention to Conserve Energy (fCE). Majority of the organizations in Sri Lanka are experiencing employees' performance as an effective variable ...
STUDY ON CUSTOMER BEHAVIOUR BASED ON SERVICE FACTORS AND ITS IMPACT ON CUSTOMER RETENTION (WITH SPECIAL REFERENCE TO MOTOR INSURANCE INDUSTRY IN TRINCOMALEE DISTRICT)

MADUSHANI, SA. POORNIMA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Motor insurance has become highly competitive portion in the insurance sector. Day by day competitiveness goes up and market share also becoming larger. Due to competitiveness many insurance companies try to tap even ...
i EMPLOYEES PERCEIVED ON PRICING STARTEGIES OF' TELECOMMUNICATION SERVICE PROVIDERS IN BATTICALOA

DINOJAN, KURUKULASINGAM (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

investigates the employee perceived on pricing strategies of ion service providers in Batticaloa. This study was implemented with ions of pricing strategy, namely cost based strategy, competition based r, perceived value ...
RELATIONSHIP BETWEEN ENVIRONMANTAL ASPECTS OF EMPLOYEES AND SUSTAINABILITY PERFORMANCE: MEDIATING ROLE OF EMPLOYEE GREEN BEHAVIOUR

SIVALINGAM, NERUJA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Sustainability is a major global concern and there has been an increased pressure on organtzations from the stakeholders to broaden the focus of business performance beyond the financial performance. Companies should ...
THE IMPACT OF DESTINATION ATTRIBUTES ON TOURIST REVISIT INVESTIGATION IN UVA PROVINCE, SRI LANKA

Kalhara, RM.DANUJA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)
A STUDY ON UNDERSTANDING THE FACTORS AFFECTING ON ,INTENTION TO ADOPT BIOMETRIC AUTHENTICATION WITH REGARD TO THE MEDIATING ROLE OF ATTITUDE TOWARD USING BIOMETRIC AUTHENTICATION IN SELECTED COMMERCIAL BANKS IN SELECTED TOW}[ AREAS OF BATTICALOA

RAMACHANDRAN, AGALYA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

Society has become more dependent on technology for identification purposes. In addition, recent security lapses have demonstrated the importance of augmenting authentication protocols in sensitive areas of the economy, ...
IMPACT OF CELEBRATYENDORSEMENT TOWARDS BRAND SWITCHING BEHAVIOR OF CUSTOMERS WITH SPECIAL REFERENCE TO SRI LANKA MOBILE TELECOMMUNINCATION INDUSTRY IN BADULLA DISTRICT

JAYALATH, MMS. (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

The mobile telecommunication industry has become an extraordinary part of today's dynamic and modern world. As the market becomes more mature, mobile communication services become more homogeneous and the increasing ...
T}TE FACTORS INF'LUENCING ON USAGE OF SOCIAL MEDIA TOWARDS S.COMMERCE IN THE KALUTARA DISTRICT

MADUSANKA, IDG.PASINDU (Faculty of Commerce and Management Eastern University, Sri Lanka, 2020)

study investigated the factors influencing on usage of social media towards s in the Kalutara district. There for the aim of this study was to analyze ing level of usage of social media and level of usage of Social ...

Recently added

Faculty of Commerce & Management: Recent submissions

Search

Browse

All Collections

This Collection

My Account